Social & Influencer Marketing Manager

DXB Perfume – UK Role Overview

We are looking for a Social & Influencer Marketing Manager to drive both content performance and creator partnerships as one unified growth engine.

This is a hands‑on, execution‑driven role for someone who understands that today:

• social builds attention
• influencers build trust
• together they drive sales

You will be responsible for making DXB visible, relevant, and converting across platforms.

Execute a trend‑led social strategy across Tik Tok, Instagram & emerging platforms

Create and publish high‑performing content (Reels, Tik Toks, Stories, Lives)

React quickly to trends, viral formats, and cultural moments

Support in shaping DXB’s tone of voice online

Manage day‑to‑day posting, comments, DMs, and community engagement

Build a strong, active audience — not just passive followers

Ensure consistent presence and share of voice

Identify, source, and onboard relevant influencers (micro to macro)

• briefing
• follow‑up

Coordinate product seeding, PR boxes, and collaborations

Support influencer campaigns for launches, events, and activations

Execute social + influencer support for:

• retail activations

Ensure all campaigns are amplified across social and creators

Track and report on key KPIs:

• reach
• influencer performance
• Monitor content performance and optimise weekly
• Identify what works and scale it quickly

Stay on top of Tik Tok, Instagram, and influencer trends

Suggest new content formats, creators, and ideas

Bring fresh, culturally relevant ideas to the team

3–5 years experience in social media and/or influencer marketing

Strong understanding of Tik Tok & Instagram

Experience working with influencers and managing campaigns

Creative mindset with a strong eye for content

Organized and able to manage multiple campaigns

Data‑driven and performance‑focused

Comfortable in a fast‑paced, execution‑heavy environment

• Engagement rate (comments, shares, saves)
• Contribution to traffic and sales

This role is key to making DXB:

• Visible (through social)
• Credible (through influencers)
• Performing (through conversion)

You won’t just post content, you’ll help drive growth.