Global Brand Marketing Manager

Responsibilities

• Manage day-to-day brand marketing for CRAFTSMAN, including new product developments and global brand initiatives
• Support long-term strategic planning, including future product innovation, growth opportunities, and sponsorship strategies
• Coordinate with cross-functional teams and agency partners to develop and deliver world-class content
• Manage the development of launch materials such as marketing copy, packaging design, eCommerce content, and social media activation
• Partner with the Insights team to translate user segment data into benefit-driven campaigns
• Collaborate with regional Brand Marketing and Activation teams to ensure consistent global brand representation

• 3-5 years of brand marketing experience
• Bachelor’s degree in Marketing, Communications, or a related field
• Proven experience in brand campaign development and execution
• Experience launching marketing campaigns and developing content/messaging strategies
• Experience working cross-functionally within mid-to-large organizations
• Strong business acumen, including financial and budget management skills
• Ability to thrive in a fast-paced, evolving environment with an ownership mindset

• Competitive salary and comprehensive medical, dental, vision, and life insurance
• 401(k) and Employee Stock Purchase Plan
• Paid time off, including vacation, holidays, and personal days
• Tuition reimbursement and access to digital learning resources
  
  Discounts on Stanley Black & Decker tools and partner programs

Stanley Black & Decker is the world's largest tool company and an industry visionary. We provide the tools and innovative solutions that makers, doers, and protectors trust to get the job done. With a rich history dating back to 1843, we continue to evolve as a global leader, managing iconic brands including DEWALT, CRAFTSMAN, and BLACK+DECKER.