Product Marketing Manager

Role Overview

As the Product Marketing Manager you will own the entire Product Marketing function across PRYPCO’s Prop Tech and Fin Tech verticals. Your core focus will be translating complex real estate and financial products and flows into compelling and engaging user experiences both inside the application and outside. You will play a key role planning the go-to-market strategy for various products, positioning of these products, and growth hacks to drive top-of-funnel, move the funnel from awareness to consideration to conversion, and drive the funnel from awareness to consideration to conversion.

You will work closely with Product, Tech and Operations teams—deeply understanding our users, investors, home buyers, tenants, and agents across businesses and making sure our products are packaged in a way that resonates and ensuring every launch lands with measurable impact. This is a senior hands‑on role. We’re looking for someone who can set the product marketing vision, build the playbook from scratch, and execute  should be equally comfortable crafting a positioning doc, briefing a creative team, presenting to leadership, and getting into the details on competitive research.

• Go‑to‑Market Strategy & Launch Execution:
  Own the end‑to‑end GTM strategy for all product launches across PRYPCO’s business units—real estate marketplace, mortgage financing, fractional ownership, and rental solutions. Define launch tiers, timelines, channel mix, and success metrics for every release—from major product launches to feature updates. Coordinate cross‑functionally with Product, Growth, Performance Marketing, Sales, and Brand teams to ensure launches hit revenue and adoption targets. Build and maintain a GTM playbook that can scale across multiple verticals and markets.
• Product Adoption & Lifecycle Marketing:
  Leverage a suite of product and marketing tools like MoEngage, Amplitude, Adjust, GA, BI, Looker and AI tools such as Claude‑Code, Codex, Manus, etc. Explore and set up dashboards, quick apps, landing pages, automations and more. Partner with Growth and CRM teams to optimize user journeys from 1st to last touchpoint—activation campaigns and upsell/cross‑sell strategies that drive product adoption post‑launch.
  
  Define, track and grow product adoption metrics—activation rates, feature usage, LTV, and conversion rates. Identify friction points in the user journey and work with Product and UX to improve conversion at every stage of the funnel. Own the voice‑of‑customer feedback loop between users, CX and the business.
• Positioning, Messaging & Narrative:
  Develop clear, differentiated positioning and messaging for each product line—tailored to distinct personas: investors, first‑time buyers, tenants, real estate agents. This is not just messaging but the positioning strategy. Create product narratives that translate complex Prop Tech and Fin Tech offerings into simple, compelling value propositions. Ensure consistency of product messaging across all touchpoints—website, app, ads, sales collateral, CRM, CX and social.
• Market & Competitive Intelligence:
  Build and maintain a competitive intelligence program—track competitor launches, pricing changes, positioning shifts and market trends across UAE Prop Tech and Fin Tech. Conduct ongoing customer research through interviews, surveys and data analysis to deeply understand buyer motivations, objections and decision‑making processes. Translate market insights into actionable recommendations for Product and Leadership teams.
• Sales Enablement & Content Strategy:
  Build the sales enablement toolkit—pitch decks, battle cards, objection handlers, product one‑pagers, demo scripts, and case studies. Partner with the content and brand teams to produce high‑impact product marketing assets—landing pages, explainer videos, product tours and email sequences. Train internal teams—sales, customer success, partnerships—on product positioning, key differentiators and competitive responses. Own the product marketing content calendar in coordination with the broader marketing team.
• Analytics & Performance:
  Define product marketing KPIs and build dashboards to track…