Senior Specialist, Regional Marketing - MENA

Responsibilities

• Own the delivery of the MENA marketing roadmap to drive brand awareness and high-quality lead generation across the UAE, KSA, and the wider region.
• Lead the planning and execution of flagship regional events and hosted sessions, ensuring measurable ROI.
• Manage regional PR agencies to translate marketing milestones and research into high-impact media coverage and thought leadership.
• Execute diversified Account-Based Marketing (ABM) campaigns to engage and nurture key enterprise accounts.
• Use marketing technology tools to track performance against key metrics and optimize activities for conversion.
• Partner with valued merchants to develop success stories and case studies.
• Collaborate with regional commercial teams to align marketing efforts with sales and account management goals.

• 3–5 years of B2B Marketing experience, ideally within the Fintech or Payments industry.
• Mandatory proficiency in written and spoken Arabic.
• Deep understanding of the UAE and KSA business landscapes.
• Proficiency in Salesforce, Pardot (or similar), and 6sense.
• Proven experience across multiple channels including events, PR, content, and email marketing.
• Ability to hit the ground running in a fast-paced, 12-month maternity cover role.

is a global payments platform that enables over 10 billion transactions daily for more than one billion global shoppers. We power the digital experiences of ambitious businesses like eBay, Spotify, Klarna, Uber, and Sony. With 20 offices across six continents, we are shaping the future of fintech by helping businesses deliver effortless digital experiences at scale.