Marketing Manager; Loyalty Programs

Job Summary

We are seeking a highly versatile Activations & Solutions Marketing Manager who thrives at the intersection of commercial strategy, creative thinking, and operational execution. You will play a central role in shaping client's portfolio, enabling the sales team with high-impact marketing assets, and ensuring that every activation — digital or physical — is designed for both market impact and operational feasibility.

This position requires a rare blend of creative intelligence, commercial awareness, and hands‑on project orchestration capabilities.

• Solutions Design & Innovation
  • Structure the Offering:
    Translate services and capabilities into clearly defined, ready-to-sell solutions across promotional, digital, and omnichannel activations.
  • Innovation Development:
    Continuously identify opportunities to introduce new solutions aligned with GCC retail dynamics, shopper behavior, and promotional mechanics.
  • Sales & Client Support:
    Partner with the sales team during strategic client discussions to provide solution recommendations, activation concepts, and value-driven marketing narratives.
• Sales Enablement & Marketing Assets
  • Sales Toolkit Ownership:
    Design, develop, and maintain the company’s sales enablement assets, including presentations, case studies, success stories, and solution documentation.
  • Success Story Development:
    Transform completed campaigns and activations into structured business cases demonstrating commercial impact and execution excellence.
  • Sales Team Training & Alignment:
    Train and support the sales team on solution positioning, toolkit usage, and messaging consistency across retailer and brand interactions.
  • Tools & Usage Evaluation:
    Monitor and evaluate sales tools adoption and usage effectiveness, ensuring alignment with business objectives.
• Activations & Project Leadership
  • End-to-End Activation Management:
    Lead Trade Marketing Execution (TME) initiatives and solution deployments from initial concept and sales support through execution and performance evaluation.
  • Cross-Functional Coordination:
    Act as the key liaison between Sales, Creative Studio, and Operations to ensure solution feasibility, execution integrity, and delivery excellence.
  • Field & Performance Evaluation:
    Assess activation and solution performance both analytically and on-ground, identifying optimization and evolution opportunities.
  • Continuous Improvement:
    Recommend enhancements to solutions, tools, and activation frameworks based on market feedback and operational realities.

• 5+ years of experience within a Promotional, BTL, Shopper Marketing, or Marketing Solutions environment in the GCC.
• Hybrid Capability:
  Demonstrated ability to operate across strategy, creative development, and operational coordination within fast-moving business contexts.
• Project & Activation Management:
  Strong hands‑on experience managing multi‑stakeholder initiatives involving creative, operational, and client‑facing dimensions.
• Analytical & Commercial Mindset:
  Ability to evaluate activation performance, interpret business signals, and formulate actionable improvement recommendations.
• Communication:
  Professional fluency in English is mandatory. Arabic is a strong advantage for regional retailers and partner interactions.
• Tech & Tools Proficiency:
  Advanced proficiency in presentation tools and comfort working with marketing, reporting, and project coordination platforms.
• Work Style:
  Comfortable operating in dynamic environments with evolving priorities and cross‑functional dependencies.