International Marketing Manager

The Role

We are looking for a Marketing Lead with experience in running both online and offline campaigns. The role is based in Milan or Dubai and sits within our International Marketing team and will focus on optimizing and scaling our international presence.

• Drive regional growth across markets—owning the full marketing mix, performance analysis, and leadership reporting.
• Lead localization efforts, working with local contractors to adapt Eight Sleep’s communication assets, including the website, emails, and paid campaigns, for cultural and language relevance.
• Collaborate with the Growth Marketing team to optimize digital performance across Meta, Google, Snap, and affiliate channels through creative testing, bidding strategy, and data-driven experimentation.
• Identify, negotiate, and activate partnerships with regional influencers, athletes, podcasts, sports clubs and brand collaborators to build relevance and trust with target audiences.
• Plan and execute offline activations (e.g. product showcases, events, retail partnerships, club pop-ups) to elevate brand presence and generate high-impact product experiences.
• Secure and maximize media coverage in premium regional outlets to enhance brand visibility and credibility.
• Conduct market analysis, identifying regional trends, competitive activity, and emerging opportunities to inform positioning and campaigns.
• Own marketing reporting, delivering synthesized insights, KPI tracking, and clear next steps to guide strategic decisions.
• Provide on-the-ground support for white-glove Pod installations and product onboarding for key VIP partners and ambassadors.

• 3–5 years of experience in marketing, brand management, or project management for a high-growth D2C brand
• Proven track record managing both offline activations and digital performance campaigns (Meta, Google, etc.)
• High-energy, resourceful, and fast-moving—you thrive in dynamic environments and drive impact through effective, hands‑on execution
• Strong brand affinity with a local network in sports, wellness, biohacking, and tech communities
• Self‑starter who excels at building and owning initiatives from scratch with minimal oversight
• Exceptional communicator with a proactive mindset, collaborative spirit, and a bias for action

Innovation in a culture of excellence. Join us in a workplace where innovation isn’t just encouraged—it's a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We empower you to own your projects and see tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory.

Your path will be challenging but rewarding, perfect for those who thrive in fast‑paced environments aiming for high standards.

• Full access to health, vision, and dental insurance for you and your dependents
• Supplemental life insurance
• Flexible PTO
• Commuter benefits to ease your daily commute
• Paid parental leave
• Equity participation: equity refreshers based on performance, ensuring that as Eight Sleep grows and succeeds, so do you.
• Employee receives their own Pod
• Additional benefits may vary depending on your location