General Manager – Project Marketing (International Markets) | Luxury Real Estate | UAE

Location: Dubai, United Arab Emirates

Job Category: Sales & Marketing;
Business Development;
Construction & Real Estate

A leading luxury real estate developer based in Dubai, UAE, is seeking an experienced General Manager – Project Marketing (International Markets) to lead strategic marketing initiatives targeting global markets. This senior leadership opportunity is designed for an accomplished marketing professional with more than 10 years of experience and a strong background in luxury real estate, ultra-luxury, hospitality, or premium lifestyle brands.

The General Manager will lead end-to-end integrated marketing campaigns across digital marketing, social media, public relations, print, out-of-home advertising, events, experiential marketing, and performance marketing. The successful candidate will develop market-specific strategies for international regions, including the USA, Australia, the UK, Canada, Europe, and other key global markets, while maintaining a consistent luxury brand identity.

This position offers significant career growth and professional development opportunities for senior marketing leaders seeking international exposure within Dubai’s luxury real estate sector. The role provides an opportunity to influence global brand strategy, drive international lead generation, optimize marketing ROI, and collaborate with agencies and cross-functional teams across multiple geographies.

• Lead end-to-end integrated marketing campaigns across digital, social media, public relations, print, out-of-home advertising, events, and performance marketing.
• Develop and execute market-specific marketing strategies aligned with international business objectives.
• Maintain a consistent global luxury brand identity across campaigns, channels, and geographic markets.
• Plan and execute marketing initiatives targeting the USA, Australia, the UK, Canada, Europe, and other strategic international regions.
• Lead project marketing strategies for luxury real estate developments targeting international investors and buyers.
• Collaborate with international agencies, creative partners, media teams, and cross-functional stakeholders across multiple geographies.
• Drive qualified lead generation through data-driven digital and performance marketing strategies.
• Monitor and optimize campaign performance to improve conversion rates, marketing efficiency, and business results.
• Analyze international market trends, customer behavior, campaign performance, and return on investment.
• Use performance insights and marketing analytics to maximize business growth and campaign effectiveness.
• Lead brand strategy, public relations, experiential marketing, and international promotional initiatives.
• Manage senior stakeholders and ensure alignment between marketing activities and broader organizational objectives.
• Provide strategic leadership to marketing teams and contribute to continuous improvement in global marketing operations.

• More than 10 years of professional marketing experience.
• Proven experience in luxury real estate, ultra-luxury, hospitality, or premium lifestyle brands.
• Strong background in project marketing for international markets.
• Demonstrated experience targeting markets such as the USA, Australia, the UK, Canada, Europe, or comparable global regions.
• Advanced expertise in brand strategy and luxury brand positioning.
• Strong experience in performance marketing and data-driven lead generation.
• Proven expertise in public relations and experiential marketing.
• Experience managing integrated campaigns across digital, social media, print, OOH, events, and other marketing channels.
• Strong understanding of international consumer behavior and market-specific marketing strategies.
• Excellent leadership and stakeholder management capabilities.
• Experience collaborating with international agencies and cross-functional teams across multiple countries.
• Strong analytical skills with the ability to evaluate campaign performance, market trends, and ROI.
• Excellent communication, presentation, negotiation, and strategic decision-making skills.
• Relevant professional training or certification in digital marketing, performance marketing, brand management, or marketing analytics can further support professional development and career progression.

The position offers a monthly salary of AED 35,000 to AED 40,000
, providing competitive compensation for a senior marketing leadership role in Dubai’s luxury real estate industry.

The successful candidate will gain significant international exposure while leading marketing strategies across major global markets, including the USA, Australia, the UK, Canada, Europe, and other strategic regions. This role provides valuable opportunities to strengthen expertise in luxury real estate marketing, global brand strategy, performance marketing, public relations, experiential marketing, international lead generation, and senior stakeholder management.

The…