Creative and Content Manager Campus Job Dubai area,UAE/Dubai,Marketing / Advertising / PR

Role:

Creative and Content Manager

Grade and Salary:

Grade 7

Department:
Marketing, Recruitment, Admissions and Communications (MRAC)

Location:

Dubai Campus

FTE and working pattern:1 FTE (full-time- 35 hours per week) open-ended.

Purpose of Role

The Creative and Content Manager will lead the strategic development and delivery of the University’s content, social media, web content and creative output. The role will oversee the University’s core social media presence, web content strategy and governance, and integrated content programmes aligned to student recruitment, research, reputation and engagement objectives, driving innovation and excellence across all channels owned.

The role holder will act as the University’s senior subject matter expert for social media, content, digital storytelling and web content, advising senior stakeholders across the institution on channel strategy, website content best practice, campaign integration, brand consistency, audience engagement and digital user experience.

The role will lead a multidisciplinary creative content team comprising social media, web content and editing, graphic design and artwork functions, ensuring the delivery of high-quality, audience-focused, accessible and brand-aligned content across the Heriot-Watt University website, digital platforms and campaigns.

The postholder will play a key role in shaping the University’s digital presence and reputation through strategic leadership, creative innovation, data-led decision making and effective web content governance.

Key

Duties & Responsibilities

Develop and implement the University’s social media, design and web content strategy in line with institutional priorities, brand guidelines and student recruitment objectives.

Plan, create, publish and optimise engaging content across the University website and social media channels to enhance brand awareness, engagement, support student recruitment objectives and assist in conversion.

Plan, prioritise and organise own workload and resources effectively to deliver agreed objectives, ensuring projects and activities are completed to a high standard and within required timelines.

Complete routine operational tasks independently, following established processes and procedures to support the effective delivery of content, creative and digital activities.

Manage the University’s social media channels (Instagram, X, Facebook and Linked In), by developing content calendars, handling community management, paid campaigns, Google reviews and audience engagement.

Lead and manage the University’s design team (staff of two), overseeing the planning, prioritisation and delivery of high-quality creative assets across digital and print channels. Provide direction, coaching and performance management to ensure design outputs align with the University’s brand guidelines, campaign objectives and institutional priorities, while ensuring projects are delivered on time and to a consistently high standard.

Maintain and update website content using the Content Management System (CMS), ensuring information is accurate, accessible, user-focused and optimised for SEO.

Oversee the allocation of design resources across multiple campaigns and projects, working closely with marketing colleagues and stakeholders to prioritise workloads, maintain quality standards and ensure the timely delivery of creative assets that support student recruitment, events, research and corporate communications.

Manage the University’s visual content production, including photography and videography, ensuring the development of high-quality, engaging visual assets that support student recruitment, brand awareness, events, research and institutional storytelling across digital and print channels. Coordinate…