Retail Manager

Job Title

Retail Manager

Dubai & Qatar

At L’Oréal, we believe that our people are our greatest asset. We foster a culture of learning, growth, and innovation, empowering our teams to reach their full potential and drive our business forward. As a global leader in beauty, we are committed to attracting, developing, and retaining top talent who share our passion for excellence.

Lead with Passion, Drive Retail Excellence. Are you a highly operational, results-oriented leader with a passion for the beauty industry and a proven track record of driving sales, optimizing team productivity, and exceeding targets in a fast-paced retail environment, particularly within travel retail? Do you excel at building and motivating high-performing teams, ensuring brand excellence, and maintaining a strong field presence?

As a Retail Manager at L’Oréal, you will play a crucial role in leading and inspiring your team to deliver exceptional customer experiences and maximize sell-out performance while achieving ambitious business objectives. Reporting to Group Business Manager.

• To develop the business within the responsible region to achieve retail targets, with a sharp focus on duty-free operations.
• To allocate and drive challenging yet achievable sell-out targets across brands, individual shops, and sales advisors, rigorously tracking performance at least twice weekly.
• Analyze key performance indicators, identify trends, and implement data-driven strategies to optimize sales and maximize turnover, including detailed analysis of BA productivity and incentive results.
• Participate in and implement L’ORÉAL Group annual plan to guarantee sell out targets and business, translating strategic brand objectives into measurable field actions.
• Proactively identify and capitalize on business opportunities by analyzing sales data and market trends, ensuring continuous improvement in sell-out results.

• Build, lead, and motivate a high-performing team of BAs and promoters through strategic talent development.
• Manage BA performance, including recruitment, objective setting, and overseeing training, with a strong emphasis on monthly performance analysis, feedback, and strategic reshuffling based on individual results.
• Ensure a consistent and impactful physical presence on the field close to the teams (internal and retailers), fostering collaboration with retailer’s HR teams and a high-energy team spirit.

• Propose, develop and implement pre-determined priorities and objectives, ensuring strategic alignment with overall business goals.
• Implement brands’ strategies effectively in the field, contributing to a global sales strategy that enhances brand image and market competitiveness, particularly in travel retail.
• Participate in and implement L’Oréal Group’s annual plan with HBM / RBM to guarantee sell out targets and business, with a strategic focus on optimizing assortment and pricing.

• Maintain a visually appealing and impactful store environment that aligns with brand guidelines, optimizes the customer journey, and reflects in-depth product knowledge.
• Guarantee successful operational implementation in the Field and guarantee brand-image, monitor shop quality and merchandising, with a keen eye for detail and adherence to marketing strategies.
• Work with Visual & Retail Merchandisers teams for all implementations, prepare / propose / prepare for all counter animations and promotional events.

• Partner effectively with area managers & retail business managers, marketing teams, and other stakeholders to align on strategies, share best practices, and drive business growth, with a focus on a consumer-centric approach.
• Communicate effectively with your team to cascade information, ensure alignment, and provide actionable feedback on performance metrics at least twice a week.
• Excellent communication and interpersonal skills, with the ability to inspire, motivate, and develop a team to achieve shared goals, while building strong relationships with BAs and retailers.