Head of Retail Marketing and VM

The Head – Retail Marketing & Visual Merchandising will lead all in-store marketing initiatives and visual presentation strategies to drive footfall, enhance customer experience, and maximize store sales performance. This role is responsible for creating compelling retail environments, executing high-impact promotions, and ensuring consistent brand expression across all store locations.

The ideal candidate combines commercial retail understanding with strong creative and execution capabilities.

• Develop and implement store-level marketing strategies to drive walk-ins and revenue.
• Plan and execute seasonal promotions, sales campaigns, and new product launches.
• Collaborate with mall management and local partners for on-ground activations.
• Ensure integration between retail, digital, and regional marketing efforts.
• Define and standardize VM guidelines across all stores.
• Lead window displays, in-store layouts, signage, and promotional installations.
• Ensure effective product placement to drive conversions and increase basket size.
• Refresh store look periodically to maintain customer interest.

• Monitor KPIs: footfall, conversion rate, sell-through, average bill value, and store productivity.
• Use sales data and customer insights to refine displays and promotional activities.
• Conduct regular store audits to ensure execution excellence.

• Maintain strong brand identity across all retail touchpoints.
• Enhance in-store experience through creative storytelling and visual appeal.
• Ensure stores reflect current campaigns and brand positioning.
• Manage marketing and VM budgets efficiently.
• Coordinate with external vendors, fabricators, printers, and agencies.
• Ensure cost-effective and timely implementation of campaigns.

• Lead, train, and mentor retail marketing and VM teams.
• Work closely with operations, merchandising, and buying teams.
• Drive accountability and performance culture within the team.

• Bachelor’s/Master’s degree in Marketing, Business, Design, or related field.
• 8–12 years of experience in retail marketing and/or visual merchandising.
• Strong understanding of multi-store retail operations.
• Proven experience in driving store sales growth.

• Commercially driven mindset
• Strong aesthetic and design sensibility
• Analytical & KPI-oriented
• Execution-focused leadership

• Increase in same-store sales
• Improvement in conversion rate and average ticket size
• Strong VM compliance across stores
• High-impact campaign execution within budget.