Senior Fruits & Vegetables Category Leader

Role Summary

We are seeking an experienced Category Manager – Fruits & Vegetables to lead and oversee the Fresh Produce category within a retail environment. The role is responsible for developing and executing category strategies that drive sales, profitability, operational efficiency, and customer satisfaction across fresh fruits, vegetables, and related produce products.

The successful candidate will manage assortment planning, pricing strategies, supplier relationships, promotional activities, and inventory optimization while ensuring compliance with quality and regulatory standards. This role requires strong commercial acumen, analytical capability, and collaboration with cross-functional teams including marketing, supply chain, and store operations.

• Develop and execute category strategies for Fruits & Vegetables, including assortment planning, pricing, and promotional activities.
• Optimize product selection and category performance to maximize sales, profitability, and customer satisfaction.
• Conduct market analysis and category performance reviews to identify consumer trends, innovation opportunities, and range expansion possibilities.
• Manage supplier negotiations and maintain strong supplier relationships to secure favorable commercial terms, product quality, and stock availability.
• Collaborate with marketing, supply chain, and store operations teams to improve product visibility, customer engagement, and operational execution.
• Analyze inventory and sales data to forecast demand, optimize supply planning, and maintain ideal stock levels.
• Oversee budgeting, cost control, and financial performance of the category.
• Ensure all products comply with food safety regulations, quality standards, and company policies.
• Lead, mentor, and develop team members while driving operational efficiency and continuous improvement initiatives.
• Set clear KPIs, objectives, and performance expectations aligned with business goals.
• Monitor category performance and implement corrective actions to improve commercial outcomes and maintain competitiveness.
• Fruits & Vegetables Category Management
• Stock & Inventory Management
• Market Trend Analysis
• Financial & Budgeting Acumen
• Analytical & Problem-Solving Skills
• Communication & Stakeholder Management

• Minimum 10 years of experience in Fruits & Vegetables Category Management within the retail industry, including at least 3 years in a leadership role.
• Strong understanding of fresh produce retail operations and category performance management.
• Bachelor’s Degree in Business Administration or a related field.
• Professional certifications in Category Management, Retail Management, or Supply Chain Management are an advantage.