Market Researcher

Market Research Feasibility Consultant – Supermarket Project, Dubai

We are seeking an experienced Market Research Feasibility Consultant to support the launch of a new flagship supermarket in Dubai. The project involves identifying and evaluating the most suitable location for a large‑format supermarket investment before a significant capital commitment.

Industry: Grocery Retail – Supermarket
Location: Dubai, UAE
Engagement Type: Contract, Project‑Based
Duration: 3–6 months

• Market Analysis – Identify high‑potential residential communities, assess population density, growth, household income, spending patterns, and family demographics; review upcoming residential developments.
• Competitor Mapping – Identify major competitors, evaluate supermarkets, hypermarkets and grocery stores; assess strengths, weaknesses, pricing strategies and store formats; map saturation levels.
• Site Selection – Evaluate potential retail locations for accessibility, parking, traffic and footfall patterns; review visibility, signage and loading/logistics access.
• Financial Feasibility – Estimate sales potential for shortlisted locations, assess rental costs and occupancy economics; prepare high‑level revenue and profitability projections and break‑even sales requirements.

• Top 10 recommended areas in Dubai
• Top 3 recommended locations with detailed justification
• Competitor analysis and maps
• Demographic analysis and population growth assessment
• Rental and real‑estate analysis
• Revenue potential estimates
• SWOT analysis for each shortlisted location
• Final recommendation and ranking

• Minimum 2 years of experience in retail market research, retail expansion, site selection, commercial real‑estate analysis, or supermarket operations.
• Proven experience conducting feasibility studies for supermarkets, hypermarkets, grocery stores or large retail formats.
• Strong understanding of the Dubai and UAE retail landscape.
• Experience evaluating demographics, catchment areas, traffic patterns, footfall and consumer behavior.
• Ability to conduct both field research and data‑driven analysis.
• Strong analytical and financial modeling skills.
• Excellent report‑writing and presentation skills.

• Previous employment with a supermarket, hypermarket, FMCG distributor, retail developer or retail consulting firm.
• Experience working with supermarket chains such as Lulu, Nesto, Union Coop, West Zone, Carrefour, Talal, Al Madina, Viva, Spinneys or similar retailers.
• Experience in retail site selection and expansion planning.
• Existing knowledge of Dubai communities, residential developments and growth corridors.
• Understanding of supermarket economics including margins, inventory turnover, operating costs and break‑even analysis.

• Market Research
• Retail Feasibility Studies
• Site Selection
• Competitor Analysis
• Demographic Analysis
• GIS Mapping (Preferred)
• Commercial Real‑Estate Assessment
• Financial Feasibility Analysis
• Retail Operations Understanding
• Strategic Thinking

The ideal candidate is someone who has directly participated in selecting locations, evaluating new store opportunities or conducting feasibility studies for supermarkets, hypermarkets or major retail businesses in the UAE. Practical retail experience is preferred over purely academic background.