Sales Manager - Launch Event

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Dubai Office - One Central Tower.

The Sales Manager will play a key role in driving the success of a new launch event in Dubai in 2026. This role involves growing and expanding sales through selling live and hybrid events, plus media, to a broad range of customers in the region and internationally. The Sales Manager will oversee customer relationships, determine customers’ needs—what they’re looking to achieve short-term and long-term—and ensure Informa Markets delivers and exceeds customer expectations.

• Customer Account Management
  :
  Manage assigned customer accounts, including negotiating contracts and agreements to maximize profit.
• Customer Relationship Management
  :
  Serve as the primary point of contact for all matters specific to assigned accounts, building and maintaining strong, long-lasting relationships.
• Retention & Business Development
  :
  Develop and execute strategies to retain existing customers and acquire new business, including upselling and cross-selling opportunities.
• Revenue Targets
  :
  Achieve revenue targets by responding to inbound inquiries and generating leads based on a strong understanding of the market and product.
• Product Positioning
  :
  Effectively position Informa Markets’ products, solutions, and services as solutions for market and business challenges that meet customer needs.
• Forecasting & Reporting
  :
  Provide accurate sales forecasts and performance metrics to stakeholders, identifying revenue risks and opportunities.

• Manage multiple customer accounts concurrently, ensuring deadlines are met and expectations exceeded.
• Maintain up-to-date customer information/records, including interactions, transactions, account plans, and records on the Informa CRM system.
• Build a social media presence through social selling.
• Stay informed about new and existing products, services, and solutions, sharing insights with internal colleagues.
• Develop personal skills and knowledge, keeping abreast of the changing landscape and maintaining a personal development plan aligned with Informa Markets Sales Excellence Competencies.
• Monitor current market conditions and competitors' products, attending key Informa and industry-relevant competitor events.
• Contribute to cross-business projects as required.

• Sales/Revenue/Profit through day-to-day account management.
• Develop, implement, and measure the success of customer/client account plans and strategies.
• Sales forecasts and effective sales reporting.
• Customer retention and acquisition strategies, delivery, and evaluation.
• Improved productivity and quality outputs.
• Strategies to maximize Informa Markets’ potential to drive incremental sales/growth.
• Timely and robust renewal/rebook discussions.
• New business through personally sourced leads.
• Plans to grow and expand within current accounts.
• Act as the voice of the customer for product/event/solution development.

Minimum Education Level

Educated to degree level or equivalent.

Essential

• Proven experience in a sales role with a track record of success.
• Computer literate and proficient in commonly used business software.
• Effective verbal and written English communication skills.
• Strong interpersonal skills.
• Commercial awareness.
• Attention to detail.
• Numerate.

Desirable

• Awareness of exhibition production.
• Experience in growing and developing new markets and products.
• Telesales, media sales, or exhibition background.
• Relevant industry knowledge.
• Understanding of event cycles.

• Time out: 25 days annual leave, plus a…