Director of Business Solutions

Founded in 1982, WPO is the largest independent provider of holistic wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 88 million individuals across 127,000 organizations in more than 200 countries and territories.

At WPO, you will be joining a team that is committed to improving employee wellbeing around the world.

Location:

UAE

Required

Languages:

Fluent English and Arabic.

We are a dynamic player in the wholesale market, focused on expanding our reach through a strong, scalable reseller network. Our goal is to forge long‑term partnerships that drive mutual growth. As we continue to evolve, we are looking for a strategic, high‑impact Sales Director to lead the charge in identifying and developing new reseller relationships. We’re looking for a driven, strategic Sales Director to lead outbound efforts in building a robust reseller network.

Your primary mission is to hunt for and acquire new resellers—digging into existing, high‑potential segments while also identifying untapped or emerging ones. You’ll play a key role in expanding our footprint in the wholesale market by initiating high‑value conversations, qualifying leads, and shaping tailored go‑to‑market strategies that align with the unique needs of each reseller type. You’ll be on the front lines of growth—bringing market intelligence back to the team, influencing program design, and ensuring long‑term success by coordinating closely with Account Managers and internal stakeholders.

This is a high‑impact, growth‑oriented role for someone who thrives in outbound sales and strategic market development.

• Identify and prioritize new reseller opportunities through proactive market research and structured outreach
• Shape conversations using the voice of the customer to influence value messaging and positioning
• Lay the foundation for scalable reseller programs in collaboration with leadership and cross‑functional teams

• Proactive prospecting using a structured, data‑informed targeting approach
• Tailor outreach strategies to different reseller profiles—no one‑size‑fits‑all pitching
• Build and nurture relationships with key decision‑makers, including CEOs and founders
• Act as a trusted advisor, not just a salesperson, to potential reseller partners

• Integrate Account Managers (AMs) early in the sales process to ensure long‑term relationship success
• Work closely with Product, Marketing, and Enablement to shape go‑to‑market efforts and improve reseller experience
• Coordinate subject matter experts (SMEs) into the sales cycle when appropriate to deepen impact
• Bring actionable market insights back to the team to influence internal strategy, program design, and KPIs

• Strong pipeline of aligned high‑potential reseller opportunities
• Strategic, insight‑driven sales conversations that reflect our understanding of reseller needs
• Early, seamless involvement of AMs to ensure handoff and continuity
• Consistent feedback loops that help refine targeting, messaging, and program evolution

• 5‑7 years in Sales, preferably in wholesale, channel sales, or reseller environments such as insurance, health care, or technology
• Proven experience in prospecting and new market development
• Strong communication and consultative selling skills
• Ability to build credibility with executive‑level stakeholders
• Comfortable working cross‑functionally to execute go‑to‑market initiatives
• Self‑motivated, adaptable, and focused on both strategy and execution
• Bachelor’s degree in Business, Marketing, Communications, or related field (preferred).
• Experience working in partner‑led GTM environment (preferred).
• Background in sales enablement or customer success strategy (preferred).
• Experience with tools like…