Director of Business Solutions

Overview

Founded in 1982, WPO is the largest independent provider of holistic wellbeing solutions. Through our customized programs and comprehensive global network, we support individuals to become healthier, happier and more productive personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 88 million individuals across 127 000 organizations in more than 200 countries and territories.

At WPO, you will join a team committed to improving employee wellbeing worldwide.

Location:

Dubai

Languages required:
Fluent English and Arabic

Hybrid role – 3 days from office and 2 days remote

We are a dynamic player in the wholesale market, focused on expanding our reach through a strong, scalable reseller network. Our goal is to forge long‑term partnerships that drive mutual growth. As we continue to evolve, we are looking for a strategic, high‑impact Sales Director to lead the charge in identifying and developing new reseller relationships.

You’ll lead outbound efforts in building a robust reseller network, hunt for and acquire new resellers, and shape tailored go‑to‑market strategies aligned with each reseller type. You’ll be on the front lines of growth—bringing market intelligence back to the team, influencing program design, and ensuring long‑term success by coordinating closely with Account Managers and internal stakeholders.

• Identify and prioritize new reseller opportunities through proactive market research and structured outreach.
• Shape conversations using the voice of the customer to influence value messaging and positioning.
• Lay the foundation for scalable reseller programs in collaboration with leadership and cross‑functional teams.
• Proactive prospecting using a structured, data‑informed targeting approach.
• Tailor outreach strategies to different reseller profiles—no one‑size‑fits‑all pitching.
• Build and nurture relationships with key decision‑makers, including CEOs and founders.
• Act as a trusted advisor, not just a salesperson, to potential reseller partners.
• Integrate Account Managers early in the sales process to ensure long‑term relationship success.
• Work closely with Product, Marketing, and Enablement to shape go‑to‑market efforts and improve reseller experience.
• Coordinate subject matter experts into the sales cycle when appropriate to deepen impact.
• Bring actionable market insights back to the team to influence internal strategy, program design, and KPIs.

• Strong pipeline of aligned high‑potential reseller opportunities.
• Strategic, insight‑driven sales conversations reflecting reseller needs.
• Early, seamless involvement of AMs to ensure handoff and continuity.
• Consistent feedback loops that help refine targeting, messaging, and program evolution.

• 5‑7 years in Sales, preferably in wholesale, channel sales, or reseller environments.
• Proven experience in prospecting and new market development.
• Strong communication and consultative selling skills.
• Ability to build credibility with executive‑level stakeholders.
• Comfortable working cross‑functionally to execute go‑to‑market initiatives.
• Self‑motivated, adaptable, and focused on both strategy and execution.
• Bachelor’s degree in Business, Marketing, Communications, or related field (preferred).
• Experience working in partner‑led GTM environment (preferred).
• Background in sales enablement or customer success strategy (preferred).
• Experience with tools like Microsoft Office Suite and CRM (preferred).
• Ready to travel in the region.
• Fluent in English and Arabic.

• Direct impact on company growth and strategic direction.
• Opportunity to help shape scalable reseller programs from the ground up.
• Collaborative, fast‑moving environment with room to grow.
• High‑earning potential through a transparent and motivating commission structure.

• Medical insurance.
• Various leave plans.
• Training/tuition reimbursement.
• Gym reimbursement.
• Wellness rewards.
• Access to EAP benefits and all WPO services.
• Mentorship programme.

At Workplace Options, we don’t just deliver wellbeing services to our clients; we champion wellbeing for our employees as well. We are committed to building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We will continue to take action to ensure we achieve equitable and measurable outcomes.

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