Key Account Manager

The Key Account Manager (KAM) is responsible for managing and growing strategic accounts in the UAE market, ensuring achievement of sales targets, profitability, and long-term business growth. The role focuses on strengthening customer relationships, executing account plans, and maximizing brand visibility across all key customers.

• Own and manage a portfolio of key accounts in UAE.
• Build strong relationships with decision-makers, influencers, and stakeholders.
• Ensure full execution of agreed account strategies, plans, and activations.
• Achieve agreed sales targets, volume, and revenue KPIs per account.
• Identify new business opportunities within existing accounts and convert them into profitable growth.
• Implement trade programs and promotions aligned with BU strategy.
• Monitor market trends, competitor activities, and customer needs.
• Provide actionable insights to BU and marketing teams to drive business decisions.

• Ensure accurate forecasting, timely reporting, and compliance with company policies.
• Resolve customer complaints and operational issues promptly.
• Maintain updated CRM and all customer-related documentation.

• Achievement of assigned sales volume and revenue targets.
• Market share growth within key accounts.
• Successful execution of account plans, trade programs, and promotions.
• Customer satisfaction and retention levels.
• New business opportunities converted into revenue.
• Accuracy and timeliness of reporting and forecasts.

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 10–12 years of experience in Key Account Management / National Accounts, preferably in FMCG.
• Strong understanding of UAE retail and wholesale channels.
• Proven ability to achieve sales targets and manage strategic accounts.
• Strong negotiation, presentation, and relationship management skills.
• Analytical thinking with ability to translate insights into action plans.
• Excellent communication and interpersonal skills.
• Ability to work under pressure and manage multiple accounts simultaneously.
• Proficiency in MS Office and CRM tools.

Reporting To:
Sales Manager / Business Unit Head