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Sales Manager
Job Description & How to Apply Below
Our client, a leading FMCG distribution company, is currently seeking a Sales Manager (Ho Re Ca )
The Sales Ho Re Ca Manager is responsible for driving sales growth of dairy products within the Ho Re Ca (Hotels, Restaurants, Cafés, and Catering) channel. This role focuses on key account management, distributor coordination, and execution of channel‑specific sales strategies to achieve volume, revenue, and market expansion targets.
Key Responsibilities- Manage and grow assigned Ho Re Ca accounts including hotels, restaurants, cafés, and catering companies
- Execute approved sales strategies, pricing policies, and promotional plans for the Ho Re Ca channel
- Build and maintain strong relationships with chefs, purchasing managers, F&B teams, and distributors
- Negotiate product listings, pricing, and promotional activities within company guidelines
- Identify new business opportunities and onboard new Ho Re Ca customers
- Support product launches, menu integration, and dairy application development with customers
- Monitor sales performance, forecasts, and customer demand trends
- Coordinate closely with internal teams such as Marketing, Supply Chain, and Finance
- Prepare regular sales reports, performance analysis, and market intelligence feedback
- Bachelor’s degree in Business Administration, Marketing, Food Technology, or a related field
- 3–5 years of sales experience in FMCG or the food industry
- Proven hands‑on experience in Ho Re Ca or food service sales
- Good understanding of dairy products and food service operations
- Valid driving license (for field‑based roles)
- Strong relationship‑building and key account management skills
- Effective negotiation, communication, and presentation abilities
- High level of commercial awareness and customer focus
- Ability to analyze sales data, forecasts, and performance metrics
- Self‑motivated, target‑driven, and well‑organized with strong time‑management skills
- Achievement of assigned sales targets and revenue growth
- Expansion and development of the Ho Re Ca customer base
- Key account retention and customer satisfaction levels
- Successful execution of promotions, launches, and channel initiatives
Mid‑Senior level
Employment typeFull‑time
Job functionSales and Business Development
IndustriesFood and Beverage Manufacturing
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