RLS - Parent Relations Executive

Job Description

• Set an exemplary tone for the RLS community through modelling the school's Purpose, Principles, Practices and Values.
• Implement parent relations strategies to ensure a seamless parent experience.
• Organise and support social, networking and community events.
• Conduct school tours, open days and promotional activities to support enrolment.
• Track and coordinate school events requiring parental involvement.
• Maintain transparent and effective communication with all parents.
• Address parent enquiries, feedback and concerns promptly through approved channels.
• Support parents with educational or behavioral concerns in collaboration with pastoral and safeguarding teams.
• Record and manage all parent and student interactions in the CRM system, ensuring SLA compliance and appropriate escalation.
• Coordinate parent induction sessions for new families.
• Support parents during drop‑off and pick‑up times in coordination with Reception.
• Collect and analyse parent feedback and satisfaction surveys.
• Conduct exit interviews and update records for departing families.
• Prepare regular reports on parent enquiries and feedback to support continuous improvement.
• Support the admissions team when required.
• Carry out administrative tasks as directed by leadership.
• Ensure compliance with all RLS policies, procedures and codes of conduct.
• Maintain punctuality and attendance during core working hours.
• Act as line manager for the Receptionist and Administrative Assistant, ensuring service quality and operational efficiency.
• Provide operational cover when required to ensure continuity of service.

• Fluent in Arabic and English.
• Proven experience in customer relations or customer service.
• Strong administrative and multitasking skills.
• Excellent interpersonal and communication abilities.
• Creative problem‑solving skills.
• Competence in digital platforms and technology.
• Ability to handle confidential and sensitive information.
• Ability to work independently and collaboratively.
• Strong understanding of local culture and traditions.

• Bachelor’s degree in business administration, Communication, or a related field.
• Minimum two years’ experience in a customer service role.
• Knowledge of educational systems and school policies.
• Understanding of safeguarding and preventive practices.
• UAE Nationals with customer service experience.
• Experience engaging with VIP stakeholders.

• Professional Communication:
  Active listening and strong relationship‑building skills.
• Customer Focus:
  Friendly, flexible, observant and responsive.
• Organisation:
  Efficient and structured, with attention to detail.
• Flexibility:
  Ability to adapt and perform under changing conditions.
• Cultural Awareness:
  Respect for diverse cultural backgrounds.
• Problem Solving:
  Proactive, decisive and solution‑oriented approach.
• Multitasking:
  Ability to manage multiple priorities effectively.
• Teamwork:
  Strong collaboration and team engagement.
• Trustworthiness:
  Absolute discretion and confidentiality.