Consumer Insights Manager

Responsibilities

• Identify opportunities for, scope and manage research projects with external research partners to uncover consumer needs, behaviors and attitudes.
• Provide analysis from various primary and secondary data sources and develop compelling customer insights that drive the business and grow the brand.
• Set brand health goals and partner with external agency resources on conducting the necessary consumer research to track results and steer brands towards our objective.
• Partner with Analytics and Corporate Strategy teams to ensure cohesive strategic outlines and the inclusion of cross-platform insights into each team’s work.
• Collaborate cross-functionally to embed consumer insights into planning and execution across the org.
• Assist in developing insight reports, dashboards and trackers.
• Monitor macro-economic, industry and competitive trends.
• Identify opportunities for innovating and optimizing research methods.
• Manage external partner relationships.

• 5+ years’ working Consumer Insights experience
• 3+ years’ experience in survey design and data analysis/modeling, with qual and quant research
• Translating data into actionable insights
• 3+ years’ experience working with insights and analytics and familiarity with key brand health KPI’s
• Bachelor’s degree preferred or equivalent work experience
• Strong communication skills and ability to comfortably build relationships at every level and in every function of the enterprise so as to assert your perspective on brand positioning.
• Knowledge of AI-driven analytics tools or advanced segmentation methods a plus
• A background in corporate omni channel retail is helpful in this role.

• Healthcare including medical, dental and vision; retirement savings (401(k) with a company match); life, accident and disability insurance; paid time off for sick leave, vacation, bereavement, jur y duty, and holidays; wellbeing program; commuter; adoption assistance; education assistance; legal services; employee merchandise discounts.