Senior Manager, Email & SMS Marketing

About Ross

Our values start with our people, join a team that values you! Bring your talents to Ross, our leading off‑price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus has always been bringing our customers a constant stream of high‑quality brands and on‑trend merchandise at extraordinary savings. All while providing a fun and exciting treasure hunt experience.

• Success. Our winning team pursues excellence while learning and evolving.
• Career growth. We develop industry leading talent because Ross grows when our people grow.
• Teamwork. We work together to solve the hard problems and find the right solution.
• Our commitment to Diversity, Equality & Inclusion, and our community. We celebrate the backgrounds, identities, and ideas of those who work and shop with us because our differences make us stronger. We strive to be a positive force in our community.

The Senior Manager, Marketing (Email & SMS Marketing) will lead the strategy, execution, and optimization of Ross's owned‑channel communications. This role is responsible for driving customer engagement, retention, and incremental revenue through targeted lifecycle campaigns, marketing messaging, and personalized content across email and SMS platforms. In addition, this role will collaborate cross‑functionally with CRM, Creative, Merchandising, Store Operations, and Analytics teams to deliver measurable impact and elevate the customer experience.

$121,000 – $198,700.

• Develop and execute the strategic roadmap for email and SMS programs, aligned with business goals and customer lifecycle stages.
• Own campaign planning, segmentation, testing, and performance optimization across promotional, transactional, and triggered communications.
• Partner with CRM and Analytics teams to integrate personalization, data, dynamic content into email and SMS channels.
• Lead A/B/multivariate testing to improve open rates, click‑through rates, conversion, and retention.
• Manage vendor relationships (ESP, SMS platforms, third‑party data partners) and ensure platform capabilities are fully leveraged.
• Collaborate with Creative and Merchandising to ensure brand consistency and timely execution of campaigns.
• Monitor reporting, deliverability, compliance, and data hygiene across channels to ensure optimal program health.
• Analyze campaign performance and deliver actionable insights and opportunities to senior leadership.
• Support channel expansion opportunities (app, push notification, etc.) and constantly improve UX (preference center, contact strategy, AI integration, etc.).

• People
  • Building Effective Teams (for managers of People and Projects)
  • Developing Talent (for managers of people only, N/A for this role/level)
  • Collaboration
• Self
  • Leading by Example
  • Communicates Effectively
  • Ensures Accountability and Execution
  • Manages Conflict
• Business
  • Business Acumen
  • Plans, Aligns and Prioritizes
  • Organizational Agility
• Position‑Related
  • Marketing Strategy
  • Technical Expertise
  • Data‑Driven Decision Making

• 7+ years of experience in email and SMS marketing, preferably in retail or consumer brands.
• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• Proven success in developing and scaling lifecycle marketing programs.
• Strong working knowledge of ESPs, SMS platforms, and customer data platforms (CDPs).
• Experience with segmentation, personalization, and dynamic content strategies.
• Analytical mindset with proficiency in campaign reporting and performance metrics.
• Excellent project management, seasonal planning, and cross‑functional collaboration skills.
• Extensive knowledge of compliance regulations and deliverability best practices.

• Experience with multiple ESP/SMS platforms (Salesforce Marketing Cloud, Braze, Attentive, Vibes, Epsilon, Zeta, etc.) and CRMs.
• Ability to translate complex data into clear, actionable strategies.

Job requires ability to work in an office environment, primarily on a computer. Requires sitting, standing, walking, hearing, talking on the telephone, attending in‑person meetings, typing, and working with…