Senior Manager, Email & SMS Marketing

Our values start with our people, join a team that values you!

Bring your talents to Ross, our leading off‑price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus has always been bringing our customers a constant stream of high‑quality brands and on‑trend merchandise at extraordinary savings while providing a fun and exciting treasure hunt experience.

• Success. Our winning team pursues excellence while learning and evolving
• Career growth. We develop industry leading talent because Ross grows when our people grow
• Teamwork. We work together to solve the hard problems and find the right solution
• Our commitment to Diversity, Equality & Inclusion, and our community. We celebrate the backgrounds, identities, and ideas of those who work and shop with us because our differences make us stronger. We strive to be a positive force in our community.

Our Corporate headquarters are in Dublin, CA, we have 3 buying offices in key markets in New York City, Los Angeles, and Boston, and 8 distribution centers nationwide. With 2023 revenues of $20.4 billion, we are a Fortune 500 company committed to providing an inclusive work environment with continuous learning opportunities and development for our teams.

The Senior Manager, Marketing (Email & SMS Marketing) will lead the strategy, execution, and optimization of Ross’s owned‑channel communications. This role is responsible for driving customer engagement, retention, and incremental revenue through targeted lifecycle campaigns, marketing messaging, and personalized content across email and SMS platforms. In addition, this role will collaborate cross‑functionally with CRM, Creative, Merchandising, Store Operations, and Analytics teams to deliver measurable impact and elevate the customer experience.

• Develop and execute the strategic roadmap for email and SMS programs, aligned with business goals and customer lifecycle stages
• Own campaign planning, segmentation, testing, and performance optimization across promotional, transactional, and triggered communications
• Partner with CRM and Analytics teams to integrate personalization, data, dynamic content into email and SMS channels
• Lead A/B/multivariate testing to improve open rates, click‑through rates, conversion, and retention
• Manage vendor relationships (ESP, SMS platforms, third party data partners) and ensure platform capabilities are fully leveraged
• Collaborate with Creative and Merchandising to ensure brand consistency and timely execution of campaigns
• Monitor reporting, deliverability, compliance, and data hygiene across channels to ensure optimal program health
• Analyze campaign performance and deliver actionable insights and opportunities to senior leadership
• Support channel expansion opportunities (app, push notification, etc.) and constantly improve UX (preference center, contact strategy, AI integration, etc.)

People
• Building Effective Teams

• Collaboration
Self
• Leading by Example

• Communicates Effectively

• Ensures Accountability and Execution

• Manages Conflict
Business
• Business Acumen

• Plans, Aligns and Prioritizes

• Organizational Agility
Specific position‑related competencies:
Marketing Strategy, Technical Expertise, Data‑Driven Decision Making

Required skills:

• 7+ years of experience in email and SMS marketing, preferably in retail or consumer brands
• Bachelor’s degree in Marketing, Business, or related field; MBA a plus
• Proven success in developing and scaling lifecycle marketing programs
• Strong working knowledge of ESPs, SMS platforms, and customer data platforms (CDPs)
• Experience with segmentation, personalization, and dynamic content strategies
• Analytical mindset with proficiency in campaign reporting and performance metrics
• Excellent project management, seasonal planning, and cross‑functional collaboration skills
• Extensive knowledge of compliance regulations and deliverability best practices

Preferred skills:

• Experience with multiple ESP/SMS platforms (Salesforce Marketing Cloud, Braze, Attentive, Vibes, Epsilon, Zeta, etc.) and CRMs
• Ability to…