Marketing Manager, Sr

About Us:

How many companies can say they have been in business for over 178 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever‑changing environments in a fast‑paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.

We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

The Sr. Marketing Manager is responsible for US market planning and promotion of Health Information Technology and Digital Excellence with the goal of achieving planned revenue and profit targets. The Sr. Marketing Manager leads a team of marketers and is expected to work in conjunction with SBU Marketing team to provide market research and competitive intelligence information to communicate product improvement needs, contributing to the long‑term plan to sustain the product life cycle.

Provides sales support and local customer support. This individual will work closely with world-renowned key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal / external communications in regard to products and services. Must excel at building cross‑functional alignments, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions.

• Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility
• Plan and manage the customer segment marketing budget
• Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective
• Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation
• Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan
• Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research
• Adapt global content for regional marketing campaigns. Create and conduct local Marketing campaigns. Work with Marcom to develop promotional plans, including mailings, pitch‑book creation and webinars/workshops based on local needs
• Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements
• Support Regional Sales Forces. Prepare and participate in Sales and Marketing Advisory Council presentation/workshops and Education programs
• Provides Field Sales with updates on product services, and market changes
• Be a resource to Field Sales and respond to point of sales questions and requests
• Participate in Monthly/Quarterly Sales Forecasting meetings
• Support regional local sales training by providing strategic goals and marketing messages. Liaise with regional Sales Training resources as content experts. Perform Sales Training during phase training sessions, trade shows, and sales meetings
• Provide local customer support
• Consult with customers to identify potential marketing needs, to support product adoption and effectiveness
• Work with trade media to provide product specific information to assist with articles
• Collaborate with customers on landmark events, articles and studies supporting market development needs
• Support regional/local…