Senior Web and Digital Marketing Specialist

At OCLC, we build technology with a purpose: to connect libraries and make knowledge accessible worldwide, because we believe that what is known must be shared. Our teams work with complex global datasets, AI and machine learning, hybrid cloud solutions, and other technologies that connect people and organizations to the information they need. We value the power of unique perspectives and experiences to unlock innovation.

At OCLC, your ideas matter, whether you have two years of experience or 20. You’ll learn, create, and problem-solve with technologists, product developers, librarians, researchers, marketing pros, and support teams around the world.

OCLC is consistently recognized as a best place to work by several independent programs We   recognize and reward people and results with a comprehensive Total Rewards package. This means competitive compensation that reflects your unique contributions—performance, experience, and skills—along with exceptional benefits, including best-in-class health coverage, retirement plans with generous company contributions, and a commitment to your overall well-being.
* Collaborate with key stakeholders to develop strategies and implement website optimization, personalization, and A/B testing.
* Use and champion SEO best practices as well as emerging AEO and GEO strategies. Analyze data from external search engine consoles and website search reporting to inform content and keyword strategies.
* Help manage day-to-day web content updates, site refreshes, and migrations, ensuring consistency, accuracy, and adherence to brand, GDPR, and accessibility standards.
* Plan and implement data capture and automation workflows using UX/UI principles for designing customer interactions. Partner with sales, product marketing, and development teams on integrations with marketing technology tools and business applications.
* Work with cross-functional teams to understand business goals and develop strong web marketing campaigns and digital strategies across multiple channels, including search and email marketing.
* Continuously improve web content and experiences by capturing and analyzing attribution and performance data to interpret trends. Develop and implement recommendations based on user needs, analytics data, and digital content best practices that effectively drive lead conversion, renewals, and customer engagement.
* 5+ years of experience in website management for an enterprise-managed CMS such as Adobe Experience Manager, Sitecore, Webflow, Drupal, Word Press
* Demonstrated knowledge of HTML/CSS, UX/UI principles of web design, and familiarity with web accessibility standards (WCAG)
* Deep understanding of metadata, indexing, SEO, SEM, and CRO, and the emergence of new AI search engine traffic
* Technical fluency to work independently with front-end developers, designers, and software engineers to drive application enhancements and maintenance.
* 5+ years of experience in digital marketing
* Experience with marketing automation tools such as Intelli Stack, Zapier, Salesforce Marketing Cloud or Pardot (Marketing Cloud Account Engagement)
* Experience planning, creating, and implementing multi-channel A/B tests and targeted personalization campaigns in tools such as VWO, Optimizely, Adobe Target
* Proficiency in marketing metrics and using performance data from web analytics tools such as Google Analytics, Adobe Analytics or Siteimprove to inform decisions and optimize experiences.
* Demonstrated ability to lead in a cross-functional team environment while managing multiple priorities.
* Experience with engaging stakeholders at various organizational levels and effective in promoting SME recommendations while exhibiting tact and sensitivity.
* Self-motivated marketer who enjoys working collaboratively or independently based on the needs of a project or deliverable.
* Data-driven thinker with the ability to analyze marketing metrics from a variety of data sources and translate them into actionable insights.
* Committed to delivering a cohesive customer journey that reinforces the brand story and marketing goals.
* Curious problem-solver who is constantly learning and interested in…