Marketing Director

Marketing Director Base Pay Range

$65,000.00/yr - $/yr

• Annual Bonus

Visit Dublin Ohio is seeking a dynamic, strategic, and highly motivated Marketing Director to lead the destination’s brand, storytelling, and promotional efforts. This role oversees all marketing, communications, and digital strategy for the organization and plays a critical role in positioning Dublin, Ohio as a premier visitor destination.

The ideal candidate is a confident communicator, collaborative leader, and creative thinker with a strong understanding of brand management, integrated marketing, and destination storytelling. This position manages the development and execution of all marketing initiatives, supervises the Marketing Coordinator, and works closely with community partners to achieve organizational goals.

Starting salary range: Based on Experience.

Benefits: Comprehensive health and life insurance, 401(k) with employer matching up to 6%, generous paid holidays, vacation, and sick time, professional development opportunities, etc.

Final date to receive applications: January 30, 2026

Reports To: President & CEO, Visit Dublin Ohio

• Serve as the primary steward of the Visit Dublin Ohio brand, ensuring consistent, compelling messaging across all channels and touchpoints.
• Develop, execute, and evaluate the annual Marketing Plan, aligning tactics and initiatives with organizational goals and destination priorities.
• Lead creative development and marketing strategy for leisure campaigns.
• Establish and maintain strong, collaborative relationships with Dublin’s 18 hotels and more than 100 tourism and community partners to achieve shared goals.
• Act as a liaison to community organizations and hospitality partners; serve as a primary marketing contact for hotels and tourism-related businesses.
• Represent Visit Dublin Ohio professionally at appropriate local, regional, and national organizations and industry events.
• Directly manage the Marketing Coordinator, overseeing workload, priorities, and professional development.
• Develop and manage the annual marketing budget, ensuring effective allocation of resources and measurable ROI.
• Oversee all digital channels, including  and social media platforms (Facebook, X, Tik Tok, etc.), ensuring strategic content planning and brand consistency.
• Lead website strategy, content development, database updates, and overall digital user experience.
• Develop and manage email marketing strategy, growing engagement and the monthly subscriber base.
• Oversee public relations efforts, including media relations, messaging, and external PR support.
• Manage external vendors, including those supporting regional marketing campaigns, public relations, website, CRM/CMS platforms, photography, and videography.
• Oversee production of all marketing collateral, including the Destination Guide and other print and digital materials.
• Manage and maintain the organization’s image and video library; oversee photo and video shoots as needed.
• Collect, analyze, and report on performance data for all marketing programs on a monthly and annual basis to inform strategy and demonstrate ROI.

• Bachelor’s Degree or equivalent professional experience
• Minimum of 5 years of experience in marketing, communications, and/or public relations (travel and tourism experience a plus)
• Exceptional written and verbal communication skills
• Proven strategic thinker with strong attention to detail
• Collaborative, relationship-driven professional with community engagement experience
• Highly organized self-starter with the ability to manage multiple priorities and.

  Seniority level: Director

  Employment type: Full-time

  Job function: Marketing and Sales

  Industries: Travel Arrangements

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