Consultant, Digital Marketing & Ecommerce

What Digital Marketing & Ecommerce contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Digital Marketing & Ecommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.
Job Summary

The Consultant, Digital Marketing & Ecommerce designs and executes digital marketing strategies to help clients maximize the capabilities of Cardinal Health's B2B platforms and other digital marketing channels. The Consultant develops business plans, digital marketing strategies and campaigns that meet and exceed business objectives and provide additional insight into customers. This job collaborates with digital marketing team members to generate creative content and leverage the full capabilities of digital marketing platforms.

In addition, this role serves as a subject matter expert for digital experience technologies and is responsible for the execution, optimization, and maintenance of onsite digital experiences across ecommerce and marketing platforms.

• Works with internal clients such as Product Marketing teams and develops digital marketing and Ecommerce campaigns based on client objectives. Applying significant digital marketing knowledge and experience, establishes campaign goals, tactics, and messaging and serves as a subject matter expert for client teams.
• Presents marketing initiative outcomes to clients and demonstrates the impact of marketing campaigns using metrics related to customer engagement, revenue, and return on investment. Provides insights on customer behavior and campaign effectiveness.
• Partners with creative content professionals to develop and evaluate creative content for marketing campaigns in alignment with established messaging and campaign objectives.
• Collaborates with digital marketing operations professionals to deploy content on B2B Ecommerce platforms and other digital channels.
• Partners with marketing analytics professionals to proactively monitor, analyze, and optimize digital campaign performance, including web traffic, customer engagement, conversion, and other key performance metrics. Summarizes complex data to create actionable insights for clients.
• Independently develops, analyzes, and reports on A/B and multivariate tests to enhance campaign performance and provide customer insights.
• Manages the deployment of marketing content across several digital marketing channels, including Ecommerce platforms, email, social media, web advertising, and onsite digital experiences. Ensures alignment of content and tactics across channels and drives customers to relevant solutions based on business objectives.
• Establishes and cultivates long‑term relationships with internal clients, demonstrating ongoing value of digital marketing solutions and communicating new and enhanced capabilities to stakeholders.
• Acts as a mentor to less experienced Digital Marketing colleagues, providing insights from past project experiences and advanced knowledge of campaign tactics, technologies, and performance metrics.
• Builds, publishes, and maintains digital marketing assets including landing pages, promotional banners, targeted messaging, and other content within Adobe Experience Manager (AEM) or similar content management platforms.
• Executes audience targeting, segmentation, personalization, and content activation initiatives through Adobe Target and other digital experience tools.
• Serves as a Subject Matter Expert (SME)…