Marketing & Recruitment Manager

These Core Values should align with your Personal Values:
Be Humble Build and Maintain Relationships Choose to be Positive and Resilient Always, Learn, Do, and Improve Own Safety Commit to Quality Focus on the Customer Act as One BARD

The Job: BARD’s Leadership Development and Employee Resources team is seeking a highly energetic individual to join our team as a Marketing and Recruitment Manager! Under the direction of the Leadership Development and Employee Resources Director, the individual in this role will have the exciting responsibility of increasing brand awareness and attracting talent! This unique opportunity pairs sourcing potential applicants with the execution of marketing through strategic and well-designed initiatives.

The goal of this role is to fulfill the company's hiring needs and accurately portray the company’s brand, products, and services through Marketing activities.

• Foster healthy relationships among internal and external customers to grow available products and services within the specific market.
• Build relationships with new customers while working with an existing customer base.
• Develop Marketing materials and campaigns for available products and services.
• Identify and position products and services accurately to meet market demands.
• Develop the market and identify new opportunities through innovative strategies, continued market analysis, and competitive research to best target desired outreach for a refined, targeted message.
• Collaborate on the execution of customer events.
• Plan and execute customer focus groups to identify needs and translate the customer voice for future development of products and services.
• Assist in the development and execution of customer-centered presentations aimed at product offerings and services.
• Analyze data for decision-making and apply marketing analytics.
• Implement a method for surveying customers and measuring customer satisfaction, such as developing a Net Promoter Score (NPS) strategy.
• Develop strong value propositions for products and services.
• Create and execute social media campaigns to build brand reputation and market reach.
• Own BARD's social media presence across platforms: plan the content calendar, create and publish posts, engage with followers and grow our audience.
• Concept, design and produce original content, including graphics, short-form video, reels, photography and written stories, that shows our people, projects and purpose.
• Use AI and emerging digital tools to brainstorm ideas, generate and edit copy, images and video, personalize campaigns and automate repetitive work, while keeping every piece authentic and on-brand.
• Design, launch and optimize integrated campaigns from first idea to final results, using performance data to improve what comes next.
• Manage partnerships and requests for charitable donations within the communities we serve.
• Utilize platforms and databases to identify and engage customers and potential applicants.
• Plan and implement Recruitment Marketing to attract high-quality applicants.
• Execute recruitment goals and objectives.
• Maintain accurate tracking of departmental hiring needs.
• Develop a sustainable recruiting strategy based on BARD's goals and needs.
• Source candidates to move through the applicant pipeline.
• Create Marketing materials aimed at recruitment.
• Organize and participate in recruiting events, both internally and externally.
• Build relationships with local education institutions.
• Maintain accurate up-to-date job postings on internal and external boards.
• Communicate with Hiring Managers.
• Use a multi-channel approach to recruiting.
• Identify and pursue new methods for fueling the talent pipeline.
• Maintain recruiting KPIs – Key Performance…