Commercial Sales Manager
Listed on 2026-10-10
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Sales
Outside / Field Sales, Business Development, Sales Manager, Account Manager
Employment Type: Full Time
Supervisor: Director of Merchandising
Job DescriptionResponsibilities include achieving maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the Theisen’s Brand, products and/or related services. The Commercial Sales Manager is responsible for contacting and securing new business accounts and customers, both for business-to-business relations and brick and mortar locations. Supervise and mentor Commercial Sales associates. This position requires travel (some overnight) within their territory, to trade shows and other events.
Qualifications- Bachelor’s degree in business or related field
- 3 years of outside sales experience
- An equivalent of combined experience and education will be considered
- Valid driver’s License with a clean driving record
- 20% Travel required
- Establish, develop and maintain business relationships with prospective and current customers in the assigned territory/market segment to generate new business
- Ensure customer satisfaction by providing a positive experience and responding efficiently to customer inquiries
- Drive revenue through outside sales by demonstrating products and services to existing and potential customers and assisting them in selecting those best suited for their needs
- Track and maintain a customer database with up-to-date contact information
- Research and analyze the territory/market to seek out prospective customers and determine their potential value
- Develop clear and effective written presentations, proposals, and quotations for current and prospective customers
- Promote the Theisen’s Brand customer service through community involvement with a minimum of 12 Brand representations
- Coordinate sales effort with marketing, stores, purchasing, accounting, and logistics
- Identify advantages and compare company’s products/services by highlighting features, benefits, and pricing
- Plan and organize personal sales strategy by maximizing ROT through a goal system that is measurable and challenging
- Provide reports to Purchasing and other members of management regarding customer needs, problems, interests, competitive activities, and potential for new products and services
- Keep abreast of product applications, technical services, market conditions, competitive activities, advertising and promotional trends through the reading of pertinent literature and consulting with marketing and technical service areas
- Travel to and participate in trade shows, conventions, and company related vendor training programs
- Directly supervise Commercial Sales associates, define and facilitate paths for growth, and promote accountability of all subordinates by managing development and monitoring productivity
- Provide effective performance feedback through employee recognition, rewards, disciplinary action, and annual performance evaluations
- Perform other tasks as assigned
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Highly motivated to promote, sell, and secure orders from existing and prospective customers through a relationship-based approach
- Proficient in Word, Excel, Outlook and Power Point as well as knowledge of spreadsheets and database software
- Excellent written and verbal communication skills and the ability to effectively express ideas or instructions to others
- Ability to professionally interact and communicate with individuals…
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