Store Manager, Director of Sales

Store Manager – Retail Sales & Marketing

Stu’s Home Improvement Outlet | Dubuque, Iowa

Full-Time | On-Site

Stu’s Home Improvement Outlet is looking for a proven Selling Sales Manager to take ownership of our sales floor, build a high-performing sales team, and help aggressively grow store revenue.

This is not a desk-management position.

We need someone who can walk onto the sales floor on Day 1, take a customer, build value, present financing, overcome objections, ask for the sale and CLOSE THE DEAL.

Then we need you to teach the rest of the team how to do exactly what you just did.

We sell appliances, furniture, flooring, cabinets, vanities, home improvement products and more in a fast-paced, high-ticket retail environment.

You will take ownership of the sales operation, including:

• Personally selling and closing customers
• Leading the sales team from the floor
• Taking sales turnovers and helping close difficult deals
• Recruiting, interviewing and hiring salespeople
• Training, coaching and developing the sales team
• Building a repeatable sales process every salesperson follows
• Setting and enforcing daily, weekly and monthly sales goals
• Holding salespeople accountable for performance
• Managing CRM follow-up, leads and unsold customers
• Improving closing percentages and average tickets
• Training the team on financing and payment options
• Running daily sales meetings and role-playing
• Creating promotions and sales events
• Planning weekend, holiday, clearance and truckload events
• Developing strategies to increase store traffic
• Working with Facebook, Marketplace, social media, video and digital advertising
• Developing lead-generation campaigns
• Following up with previous customers and unsold leads
• Tracking traffic, leads, appointments, close rates and sales
• Working directly with ownership to aggressively increase revenue

We are NOT looking for someone who has simply supervised an established sales department.

We want someone who has BUILT sales teams and produced measurable results.

"The customer says they're just looking."

We expect you to know what to do.

If traffic is down, we expect you to develop a plan to increase it.

If the sales team isn't performing, we expect you to coach, train, recruit and make the necessary changes.

If a deal isn't closing, we expect you to step in and help close it.

You lead from the front.

The strongest candidates will have experience in high-ticket, commission-driven sales environments such as:

• Furniture
• Appliances
• Automotive
• RV/Powersports
• Flooring
• Home Improvement
• Windows/Doors
• Roofing
• Other high-ticket retail or in-home sales

We are especially interested in candidates who have personally been responsible for growing revenue, building sales teams and generating customer traffic.

You must be an experienced salesperson and closer—not just a manager.

You must know how to find, hire, train and develop salespeople.

You must be comfortable setting expectations and holding people accountable.

You must understand how promotions, events, social media, digital marketing, Marketplace, CRM follow-up and advertising generate traffic and sales.

You should know your numbers: traffic, leads, close rate, average ticket, salesperson production and total revenue.

• How much you personally sold
• The largest sales team you have managed
• How many salespeople you personally recruited
• How you trained and developed them
• Your team's sales results
• Your closing percentage
• How you improved an underperforming sales operation
• How you generated additional store traffic
• Marketing…