Director of Creative Strategy; Content + Campaigns

Position: Director of Creative Strategy (Content + Campaigns)

Director of Creative Strategy (Content + Campaigns) Role Overview

The Director of Creative Strategy is a senior leadership role responsible for concepting, shaping, and directing creative campaigns and content strategies across Marketing by Monrae and select client accounts.

This role sits at the intersection of creative direction, content strategy, platform intelligence, and performance awareness. You are not executing content — you are deciding what gets made, why it works, and how it shows up across platforms.

Your job is to translate strategy into creative direction that is culturally relevant, platform‑appropriate, and built to drive real results.

What You’ll Own 1. Campaign & Creative Concepting

• Develop original campaign concepts for accelerator clients, creative consulting clients, and MBM initiatives
• Create big ideas from scratch (e.g. cultural remakes, narrative concepts, brand activations, launch themes)
• Build the creative “world” for each campaign: storyline, angles, tone, references, and content moments
• Present 3–5 strong creative directions per campaign with clear rationale
• Translate one campaign or idea into platform‑specific execution plans
• Determine how ideas should show up on:
• Instagram (authority + visual trust)
• You Tube (depth + trust)
• Linked In (credibility + executive POV)
• Decide what content does not get posted and where restraint is needed

3. Creative Direction (Without Execution)

• Provide clear creative direction to execution teams (content ops, designers, editors)
• Approve scripts, captions, hooks, and creative direction before publishing
• Ensure all content aligns with brand voice, positioning, and strategic intent
• Protect brand authority and prevent generic or trend‑chasing output
• Translate high‑level strategy from the Senior Marketing Strategist into creative direction
• Interpret client goals and offers into content angles that actually convert
• Partner with Account Managers to maintain creative clarity without bending to weak client preferences
• Reduce revisions, confusion, and last‑minute changes through strong upfront direction

5. Performance‑Aware Creative Thinking

• Concept creative with conversion and performance in mind
• Understand what makes content work beyond aesthetics (hooks, desire, proof, CTA moments)
• Review performance signals and adjust creative direction accordingly
• Collaborate with strategy and analytics teams without being a media buyer

What You Will Not Do

• You will not post or schedule content
• You will not design graphics or edit videos
• You will not manage social calendars
• You will not chase trends for the sake of trends

What Success Looks Like

• Campaign ideas feel elevated, original, and intentional
• Content across platforms feels cohesive but not repetitive
• Execution teams move faster with fewer revisions
• Clients feel understood and confident in creative direction
• Founder involvement in rewrites and reframing drops dramatically

Who This Role Is For

• You have experience concepting campaigns, not just writing captions
• You understand how culture, platforms, and performance intersect
• You can explain why an idea will work, not just that it’s “cool”
• You’re comfortable directing creatives and pushing back when needed
• You think strategically but creatively — and can hold both at once

Seniority level

Director

Employment type

Contract

Job function

• Marketing, Public Relations, and Writing/Editing
• Advertising Services

Industries

Advertising Services

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