Digital Marketing Manager; Hybrid

Position: Digital Marketing Manager (Hybrid)

Essential Duties/Responsibilities Strategy & Planning

• Develops and executes integrated digital marketing strategies that accelerate growth and brand awareness.
• Leads paid media strategy and manage budgets for search, display, and social campaigns.
• Collaborates with cross-functional teams to align initiatives with organizational goals and quickly iterate new concepts.
• Maintains consistent and distinct brand presence across all digital touchpoints, striving to make Georgia United's marketing unmistakable and memorable.
• Implements innovative engagement strategies, including member storytelling and interactive campaigns, to deepen relationships and facilitate organizational growth.

Campaign Execution

• Leads bold, data-driven campaigns across digital channels, including SEO/SEM, PPC, retargeting, and paid social.
• Drives performance through A/B testing, automation, personalization and landing page optimization.
• Apply advanced SEO/SEM strategies to boost website traffic and conversions.
• Guides the development, curation, and deployment of compelling digital content to attract, engage and retain visitors and promote products.

Marketing Technology & Website Management

• Owns the vision and optimization of Georgia United's website and digital platforms, ensuring content, rates, and promotions are current and conversion focused.
• Partners with vendors and internal teams to enhance site speed, mobile responsiveness, ADA compliance, and member experience.
• Utilizes HTML and troubleshooting expertise to implement timely updates and efficiently resolve issues.
• Manages marketing automation platforms and CRM integrations.
• Stays ahead of digital trends and emerging technologies to drive innovation.

Content Development & Channel Management

• Collaborates with creative and content teams to produce compelling assets for email, web, and social.
• Delivers consistent, authentic messaging aligned with brand voice, incorporating member feedback and testimonials to humanize campaigns.
• Guides and motivates team members and agency partners to push beyond creative boundaries and consistently produce outstanding creative assets.

Data Analysis & Performance Optimization

• Champions a data-driven culture by conducting rigorous A/B testing, monitoring campaign performance, and translating insights into actionable recommendations.
• Maintains dashboards and reporting frameworks to track KPIs, inform strategy, and share learnings across the organization.
• Proactively identifies and pursues opportunities to enhance process improvement and implement automation initiatives.

Collaboration & Leadership

• Leads cross-functional initiatives with compliance, member services, business intelligence, and external partners to design and implement high-impact campaigns that consistently meet regulatory standards and exceed performance benchmarks.
• Provides coaching, guidance and support to junior team members, promoting an environment that encourages innovative thinking, intellectual curiosity, and proactive engagement.
• Leads workforce planning and team development initiatives in collaboration with senior management to drive long-term departmental growth.

Statement of Understanding

This job description is intended to provide a general overview of the essential duties, responsibilities, requirements, and working conditions associated with the position. It is not intended to be an exhaustive or comprehensive list of all tasks or responsibilities. The organization may assign additional duties or modify existing ones as needed, at its discretion. Job descriptions may be updated periodically to reflect business needs and organizational changes.

Reasonable accommodations may be made in accordance with the Americans with Disabilities Act (ADA) and other applicable laws, so long as such accommodations do not pose undue hardship to the organization or create significant health or safety risks.

Nothing in this job description should be construed as creating an employment contract, either expressed or implied. Employment remains at-will, meaning that either the team member or the organization may end the employment relationship at any time, for any reason not prohibited by law.

Equal Employment Opportunity (EEO)

Georgia United is committed to providing equal employment opportunities and fostering a workplace where all individuals have the chance to succeed. We consider all qualified applicants for employment and advancement without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We value the unique perspectives and contributions that each team member brings to our organization, believing that a diverse and inclusive workforce strengthens our credit union.

E-Verify

Georgia United participates in the U.S. Department of Homeland Security's E-Verify program. E-Verify is an online system used to confirm the eligibility of employees to work in the United States. This process involves…