Product Manager - Controls

About The Role

This position leads the Product Marketing and Management strategy and activities for product positioning and competitive differentiation across all stages of the buyer and customer journey. This includes marketing campaigns, promotions, content, sales collateral and training to support awareness and product benefit messaging to the customer base. This position is also responsible for managing and leading Business Developers for specific product categories to ensure exceptional product knowledge, logistical and system management, and pricing tools for assigned products.

• Manage and lead Business Developers for profitable growth of defined product segments.
• Develop and lead standards for Product Management and practices for the LV Automation business.
• Develop and lead standards for Product Marketing Materials and sales tools that focus on linking product features to customer benefits.
• Be a contributing member of the Automation business staff and a key member of the Go to Market leadership team.
• Lead the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch processes, to ensure that the business is meeting customer needs.
• Lead product marketing content development and deployment to create compelling messages that go beyond product features and speak to the specific benefits of our customer base.
• Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
• Manage team’s product marketing campaigns and outline product marketing deployment timelines.
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
• Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization.
• Assess current competitor offerings and seek opportunities for differentiation.
• Analyze product requirements and develop appropriate programs to ensure they’re met.
• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning and directing work; appraising performance. Responsible for addressing employee complaints and resolving problems.
• Regular travel is required 20-50%.

• 7+ years of related experience.

• Must have a deep product and market understanding of the LV product areas in the discrete and process industry spaces.
• Experience in creating strong, engaging, and informative marketing copy and content through multiple media formats.
• Proven track record of developing, leading, and executing successful product marketing strategies.
• Superb leadership abilities with strong decision-making skills.
• Ability to effectively assign responsibilities and hold team members and self-accountable.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
• Team player.
• Strong analytical skills and the ability to translate data into actionable insights for ROI tracking and to determine what is, and what is not, working.
• Creative thinker with a customer-centric approach.
• Proficiency in marketing automation and analytics tools.
• Proven success in overseeing all elements of the product management and development lifecycle.
• Demonstrated experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research).
• Exceptional writing and editing skills, combined with strong presentation and public speaking skills.

• Bachelor's Degree or equivalent work experience. MBA Preferred.

WEG is the largest industrial electric motor manufacturer in the Americas and one of the largest manufacturers of electric…