Digital Marketing Executive

N2N Services is a leading provider of AI-driven solutions for the higher education sector, transforming how institutions engage with students, faculty, and staff. Our flagship platform,
LightLeapAI
, harnesses the power of AI
, machine learning
, and data analytics to enhance student success, streamline administrative processes, and improve overall institutional efficiency. As we continue to expand our reach and impact, we are seeking a passionate, strategic, and experienced Digital Marketing Executive to lead the marketing efforts for Light

LeapAI and drive its adoption across higher education institutions.

The Digital Marketing Executive for Light

LeapAI will develop and execute a comprehensive marketing strategy to position Light

LeapAI as the go-to AI-driven platform for higher education. This individual will play a key role in building brand awareness, generating demand, and engaging with key stakeholders, including universities, colleges, and institutional partners. The role will involve working closely with cross‑functional teams, including product, sales, and leadership, to drive go‑to‑market (GTM) strategies, content development, events, and campaigns.

• Strategic Marketing Leadership
  :
• Develop and implement a comprehensive marketing strategy for Light
  
  LeapAI, aligning with overall business goals and objectives.
• Lead the creation and execution of go‑to‑market (GTM) plans and campaigns to drive the adoption of Light
  
  LeapAI across higher education institutions.
• Brand and Positioning
  :
• Build a compelling narrative around Light
  
  LeapAI that articulates its value proposition and competitive differentiation.
• Develop marketing materials, including brochures, web content, videos, and case studies, to communicate Light
  
  LeapAI's benefits to various customer segments.
• Demand Generation
  :
• Lead initiatives for lead generation and customer acquisition through targeted campaigns, email marketing, content marketing, paid advertising, and SEO.
• Collaborate with sales teams to create sales enablement tools, ensuring that leads are properly nurtured through the sales funnel.
• Events and Partnerships
  :
• Plan, organize, and execute webinars, conferences, and events to showcase Light
  
  LeapAI and engage with key stakeholders in the higher education sector.
• Lead the organization and execution of marketing conferences and Quantum Leap (https://(Use the "Apply for this Job" box below).).
• Establish and maintain strategic relationships with industry partners, thought leaders, and influencers to expand Light
  
  LeapAI’s presence in the market.
• Customer Insights and Market Research
  :
• Conduct market research and competitive analysis to understand customer needs, industry trends, and competitive positioning.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Team Leadership and Collaboration
  :
• Lead/Build a growing marketing team and collaborate with sales, product, and engineering teams to align marketing efforts with product development and customer needs.
• Manage budgets, timelines, and resources effectively to ensure the successful execution of all marketing initiatives.

• Experience
  :
• 5+ years of experience in marketing roles with a focus on AI, SaaS, or technology products, preferably in the higher education sector.
• Proven track record of leading successful marketing campaigns that drive lead generation, customer acquisition, and revenue growth.
• Experience with digital marketing tools and platforms (e.g., Google Ads, Linked In Ads, Hub Spot, Salesforce, Marketo).
• Experience with website development (e.g., Squarespace, Word Press, etc.)
• Experience with Social Media Marketing (e.g., Instagram Ads, Tik Tok ads, etc.)
• Event management experience with the ability to execute impactful industry events, webinars, and conferences.
• Skills
  :
• Exceptional written and verbal communication skills, with the ability to create compelling narratives and presentations.
• An analytical mindset with the ability to measure campaign effectiveness and ROI.
• Strong understanding of AI and machine learning technologies and the ability to communicate their value to both technical and…