Marketing Manager - AZ - On SIte
Listed on 2025-12-31
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
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About Us
Virgil
HR's vision is to make a world where employment and labor law data is accessible and digestible to HR professionals. With easy access to data and legal guidance, HR professionals can make compliant employment decisions with confidence and within minutes. Virgil
HR offers technology that provides instant employment and labor law guidance to HR professionals while navigating compliance tasks. Forget the research or the lawyers; credible employment and labor law data is now available at HR's fingertips, real-time. As a fast-growing start up, we're here to change the future of work - to bring efficiency back to HR's day-to-day, while mitigating risk.
The B2B SaaS Marketing Manager will be responsible for executing and optimizing marketing initiatives across two key areas:
Demand Generation and Product Marketing. This role will lead strategic marketing initiatives focused on customer acquisition, lifecycle marketing, and product positioning. This hybrid role combines the performance-driven focus of demand generation with the strategic messaging responsibilities of product marketing. The ideal candidate will be responsible for building full-funnel marketing campaigns, crafting compelling product narratives, and working cross-functionally to drive measurable business growth.
This role also includes leadership responsibilities such as mentoring team members, managing priorities across projects, and ensuring all marketing efforts align with brand standards and revenue goals.
Essential Duties And Responsibilities
Demand Generation
"Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation and improve pipeline performance.
About Us
Virgil
HR's vision is to make a world where employment and labor law data is accessible and digestible to HR professionals. With easy access to data and legal guidance, HR professionals can make compliant employment decisions with confidence and within minutes. Virgil
HR offers technology that provides instant employment and labor law guidance to HR professionals while navigating compliance tasks. Forget the research or the lawyers; credible employment and labor law data is now available at HR's fingertips, real-time. As a fast-growing start up, we're here to change the future of work - to bring efficiency back to HR's day-to-day, while mitigating risk.
The B2B SaaS Marketing Manager will be responsible for executing and optimizing marketing initiatives across two key areas:
Demand Generation and Product Marketing. This role will lead strategic marketing initiatives focused on customer acquisition, lifecycle marketing, and product positioning. This hybrid role combines the performance-driven focus of demand generation with the strategic messaging responsibilities of product marketing. The ideal candidate will be responsible for building full-funnel marketing campaigns, crafting compelling product narratives, and working cross-functionally to drive measurable business growth.
This role also includes leadership responsibilities such as mentoring team members, managing priorities across projects, and ensuring all marketing efforts align with brand standards and revenue goals.
Essential Duties And Responsibilities
Demand Generation
"Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation and improve pipeline performance.
"Collaborate closely with Sales and Rev Ops teams to align marketing efforts with revenue and conversion goals.
"Own lead funnel strategy and performance metrics, including MQLs, SQLs, CAC, and ROI.
"Use paid media, email marketing, SEO, and webinars to accelerate inbound and outbound campaigns.
"Implement segmentation and personalization strategies to improve engagement and relevance.
"Regularly analyze performance data and provide actionable insights to improve outcomes.
Product Marketing
"Translate product features into customer-focused value propositions tailored to target personas and…
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