Senior Strategist, Water Solution

Senior Strategist - Water Solution

The Senior Strategist for Halff's Water Solution partners with the Solution Leader to drive strategic growth, sharpen pursuit strategies, and strengthen client relationships across both Water Resources and Water/Wastewater practices, while serving as the critical bridge to marketing.

This role blends market intelligence, pursuit strategy, and solution-wide collaboration to position Halff as a leader in the water space. The Senior Strategist analyzes markets and clients to pinpoint growth opportunities, leads middle-game positioning for high-profile pursuits, and crafts strategies that differentiate Halff in competitive environments. As a key advisor to the Solutions Leader, they maintain accountability for executing the growth plan and improving alignment across practices and regions.

The Senior Strategist plays a pivotal role in collaborating with the Solution Leader and Practice Leaders in the development and execution of strategic plans and initiatives. The primary focus of this role is to drive, develop and guide innovative strategies, solutions and initiatives across Halff's service area. This role will promote seamless collaboration and communication with the Solution Marketing team and advise team members on Solution-specific needs.

This position also involves conducting comprehensive market research, facilitating solution group market analyses, tracking solution strategy performance and metrics, and enhancing cross-collaboration across practices and departments. The Senior Strategist will oversee the Practice/Market Strategist(s) and work closely with technical staff to develop innovative solutions, participate in high-profile pursuit positioning, and coordinate strategic meetings and initiatives.

Solution Leader

• Advanced client and market analysis to guide growth decisions
• Expertise in pursuit strategy and middle-game positioning
• Ability to develop innovative, client-focused marketing strategies
• Exceptional leadership and collaboration across technical, marketing, and operations teams
• Skilled at balancing big-picture planning with hands-on execution
• Resourceful, independently driven, and results-oriented
• Understanding of current trends, challenges, and dynamics in the water market is desired but not required

• Partner with the Solutions Leader to co-develop and maintain accountability for the Water Solution growth plan.
• Analyze market trends, client needs, and competitor positioning to identify where Halff should expand and strengthen relationships in these focus areas.
• Develop target client and market profiles for proactive pursuit planning.
• Identify opportunities for bundled services across Water Resources and Water/Wastewater.

• Lead middle-game activities for strategic pursuits, including client engagement strategies, pre-positioning efforts, and development of win themes.
• Advise technical teams on differentiators and value propositions that align with client priorities.
• Coordinate across practices to present a unified, solution-wide approach in proposals and interviews.
• Collaborate with marketing and communications to produce tailored, compelling proposals for high-value opportunities.
• Collaborate with Communications, Marketing, Practice Leaders, Client Advisors, and technical staff to develop value propositions that enhance our competitive position.

• Work closely with Solution Marketing to align messaging and campaigns with growth priorities.
• Develop content strategies that highlight Halff's capabilities and thought leadership in water solutions.
• Support planning for key conferences, sponsor ships, and events to reinforce Halff's market presence.
• Provide guidance to Solution Marketing team members on solution-specific needs and strategies.

• Act as a strategic partner to the Solutions Leader to track progress on growth initiatives and adapt strategies as needed.
• Facilitate collaboration among technical staff, operations, and marketing to improve information flow and cross-selling efforts.
• Adv…