AD, Commercial Business Marketing

AD, Commercial Business Marketing - Equine

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As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to patients and customers worldwide. The Associate Director of Commercial Business Marketing is responsible for marketing design, activation, analytics, reporting, communication, and execution across the species segment(s) within the US Commercial organization. This role supports marketing activities including sales promotions, sales force communication and alignment, marketing activation, and customer experience delivery within applicable species segments.

The incumbent develops and integrates new processes and establishes best practices in Commercial Marketing, working cross-functionally to support internal stakeholders such as Customer Experience, Head of Brand Marketing, and Brand Managers in coordinating species segment incentive planning, budgeting, and evaluating the impact of marketing activities (ROI, value creation).

• Researches, analyzes and interprets relevant market data and conditions to develop and deploy innovative marketing solutions, promotions, strategic projects and pricing plans that strengthen and enhance revenue opportunities.
• Influences Commercial Sales Reps through effective and timely communication and activation to meet and exceed strategic marketing planning and product positioning set forth by global and local Commercial leadership.
• Establishes and delivers ‘customer‑centric’ marketing priorities and key initiatives, effectively uses resources, cross‑functionally collaborates, maintains species segment focus, identifies and eliminates inefficient processes, duplicative efforts and roadblocks, and partners with internal stakeholders across the network.
• Collaborates and communicates within the species segment to streamline the marketing promotion and incentive processes based on customer need and to enhance the Territory Manager and customer relationship.
• Oversees the sales and promotional mix to optimize sales and promotion spends for the segment(s) of responsibility.
• Meets individual and family brand objectives by developing ‘outside the box’ forms of promotions (e.g., digital, sponsor ships, PR) that meet brand objectives and align with customer needs.
• Executes cross‑functionally within Local and Global Commercial and the various species segments to identify business opportunities impacting pricing and rebates, sales force communication and alignment, marketing activation, and delivery of the desired customer experience.
• Leads and directs strategic initiatives and established project teams.
• Allocates resources and oversees change‑management functions necessary to successfully complete assigned projects.
• Partners cross‑functionally and across species to develop and deliver new marketing strategies and best practices in support of long‑term company growth.
• Supports the training and development of less experienced commercial marketing personnel as needed.

• Bachelor’s degree in Marketing, Public Relations, Business or a related discipline.
• Minimum of eight (8) years progressive experience designing and leading strategic marketing activities (sales promotions, pricing and rebates, sales force communication, marketing activation, customer experience delivery) within a Commercial Function.
• Experience with in a Pharmaceutical or Animal Health organization preferred.
• Ability to travel 5‑10 %.
• Strong written and verbal communication skills, excellent presentation and facilitation skills.
• Strong interpersonal skills and demonstrated ability to develop stakeholder relationships.
• Demonstrated ability to collaborate and gain buy‑in from stakeholders to deliver results in a highly matrixed organization.
• Demonstrated organization, planning & project‑management skills along with solid decision‑making & negotiation skills.
• Proven ability to work on multiple high‑level cross‑functional projects and prioritize effectively.
• Demonstrated strategic thinking, initiative, and creativity with a…