Business Development Representative

At Gwinnett Place Ford, we pride ourselves on delivering exceptional customer service and a best-in-class car-buying experience. As a member of our Business Development Center, you’ll be the first voice of the dealership, playing a key role in connecting with potential customers and setting the tone for a smooth and professional experience.

Position Summary:

TheBDC Caller is responsible for managing inbound and outbound phone calls, internet leads, and follow-up communications. This individual will schedule appointments for the sales team and ensure a high level of customer engagement and satisfaction. If you are organized, motivated, and thrive in a fast-paced environment, we want to hear from you.

Key Responsibilities:

• Make outbound calls to potential customers to follow up on internet inquiries, lease returns, unsold showroom traffic, and service customers.
• Respond promptly and professionally to inbound phone calls, emails, and text messages.
• Set appointments for the sales department and confirm scheduled appointments.
• Accurately document all customer interactions in the CRM system.
• Follow up with no-show appointments, missed connections, and aging leads.
• Maintain lead follow-up schedule and ensure timely outreach according to BDC processes.
• Provide customers with accurate vehicle information, pricing, and availability.
• Collaborate with sales managers to relay customer information and ensure a smooth handoff.
• Stay informed about inventory updates, promotions, and incentives.

Qualifications:

• Prior BDC or call center experience preferred (automotive dealership experience a plus).
• Strong verbal and written communication skills.
• Excellent phone etiquette and customer service skills.
• Comfortable making high-volume outbound calls daily.
• Strong computer skills and experience with CRM systems (Dealer Socket).
• Ability to multitask in a fast-paced environment.
• Dependable, coachable, and goal-oriented.

Gwinnett Place Ford is seeking a dynamic and motivated Business Development Representative to join our team in Duluth, GA. The ideal candidate will be passionate about automotive sales and customer service, and bilingual Spanish preferred to better serve our diverse community. This role offers competitive compensation ranging from $15.00 to $24.00 per hour, paid semi-monthly.

• Proactively engage potential customers to generate new business leads.
• Follow up on inbound inquiries and referrals promptly and professionally.
• Maintain accurate records of customer interactions and sales activities.
• Collaborate with the sales team to develop strategies for customer outreach.
• Provide exceptional customer service to ensure a positive customer experience.

• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment with a strong sales focus.
• Bilingual Spanish preferred to effectively communicate with a diverse client base.
• Previous sales or customer service experience is a plus.
• Proficiency with CRM software and Microsoft Office Suite.

• Competitive hourly wage of $15.00 - $24.00, paid semi-monthly.
• Opportunities for career advancement within the company.
• Comprehensive training and professional development.
• Supportive and inclusive work environment.

Gwinnett Place Ford is a leading automotive dealership located in Duluth, GA, committed to providing exceptional service and quality vehicles to our customers. We pride ourselves on our friendly, professional team and our dedication to the community we serve.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.