Vice-President, Friends & Membership

Join to apply for the Vice-President, Friends & Membership role at American Public Media Group.

Overview

The Vice-President, Friends & Membership role offers the opportunity to build on a world-class foundation with a mandate to pioneer the next generation of loyalty revenue. Success has the potential to change an entire industry and help define the future of local media.

The Vice President of Friends & Membership will drive the development and implementation of the "Friends of MPR" initiative which seeks to build a movement around audience-supported, hyper‑local media. The role requires a visionary, creative, and entrepreneurial leader who can engage internal resources, external partners, and the broader community to achieve scale.

Our Mission

Creating the future of public media by amplifying voices to inform, include and inspire.

Our Vision

A connected America fueled by trust and understanding.

Core Values

• We exist to serve the public.
• We lead with respect and inclusion.
• We build trust.
• We are creative and bold.
• We succeed together through collaboration and personal accountability.

Compensation Range

$210,000 - $240,000 annualized. Exact salary determined by experience and education related to the role, organizational compensation structure, and internal equity.

Work Location

State of Minnesota.

Application Process

Applicants must be authorized to work for an employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Final date to receive applications

Open until filled.

The Role

Rooted in the organization’s mission and core values, the Vice President of Friends & Membership will be responsible for growing membership and loyalty revenue in collaboration with content leaders and operational teams. The successful candidate will be an agile leader with a deep understanding of engaging a diverse set of community stakeholders y will possess extensive experience in managing multi‑channel marketing strategies and leveraging bold experimentation to scale quickly and widely.

The VP Friends & Membership reports to our General Counsel, an entrepreneur, and this effort will be run like a startup.

In Particular, This Leader Will

• Own MPR’s most meaningful revenue line, focusing on member acquisition, retention, and growth in financial support.
• Define and pioneer an innovative “Friends” strategy to attract and engage new audiences across Minnesota and to build a movement around community supported local media.
• Establish partnerships and digital campaigns to enhance visibility, nurture prospects, and funnel audience members into a membership pipeline.
• Partner with content teams, philanthropic development, audience development & marketing, and digital product teams to create compelling member experiences.
• Build multi-channel strategies that leverage the organization’s content, brand and multichannel audience development teams to attract new Friends. Tailor communications and engagement to foster long‑term loyalty and delight.
• Strengthen a culture of audience‑centricity and philanthropy across the enterprise.
• Lead a motivated, collaborative, and high‑performing team committed to achieving ambitious shared goals. Cultivate future leaders through coaching, mentoring, and thoughtful professional development plans.
• Define and monitor key performance indicators, including growth, retention, and satisfaction, and combine data‑driven insights with deep community listening to refine strategies.

Success Characteristics The Successful Candidate Will Be Described As a

• Visionary Innovator:
  Entrepreneurial leader with a track record of driving bold, creative initiatives that align with and advance the organization’s mission and values.
• Data‑Driven Strategist:
  Skilled in leveraging analytics to inform strategy, optimize decision‑making, and measure impact.
• Collaborative Leader:
  Strong leadership experience fostering cross‑functional teamwork; exceptional communicator and storyteller, capable of rallying internal teams and external supporters around the mission and the movement.

This Role Requires Demonstrated Success or High Potential In The Following Areas

• Driving fundraising and/or consumer‑based revenue…