Director, CRM, Loyalty & Credit Marketing

Director, CRM, Loyalty & Credit Marketing

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maurices is a women’s apparel retailer that celebrates feel good fashion for real life. It’s committed to its service with style promise and offering affordable fashion that takes women from workday to weekend and all of life’s adventures in between. With inclusive sizing from 0-24, maurices is famous for its versatile styles including key categories such as denim, dresses, tops, and more.

Established in 1931, maurices operates 935 stores in communities across North America. Discover even more fashion at

The Director of CRM, Loyalty and Credit Marketing is responsible for leading and evolving our customer lifecycle marketing strategy across key owned programs. This leader will own the development and execution of strategies that drive customer engagement, retention, and lifetime value through data-driven CRM marketing initiatives, loyalty program innovation, and management of the private label credit card (PLCC) and Buy-Now-Pay-Later (BNPL) payment solutions.

The ideal candidate will need to work fluidly in a team environment, be a staunch customer advocate, consistently seek deeper customer knowledge, and embody innovative problem-solving. This role will in close partnership with creative, media, stores, IT and agency partners to execute the day-to-day operations of the Loyalty, PLCC, and BNPL marketing programs including email/SMS, direct mail, digital marketing, promotion setup, In store signage collateral and training.

• Develop and lead the CRM roadmap, including campaign planning, automation, and personalization strategies
• Partner with channel partners to develop CRM strategy in support of email, direct mail, SMS
• Oversee customer segmentation, targeting, and lifecycle marketing to drive engagement and conversion
• Partner with analytics and data teams to optimize customer journeys and measure campaign effectiveness
• Collaborate with brand and creative teams to ensure messaging aligns with customer behavior and brand voice

• Own the end-to-end strategy and operations of the mReward loyalty program to increase customer engagement, frequency, and lifetime value
• Evolve program structure, benefits, and communications to deliver a best-in-class loyalty experience
• Leverage insights and performance data to inform program enhancement and promotional strategies
• Lead cross-functional efforts with IT, stores, digital, and finance to support loyalty integrations and innovation

• Partner with our financial services providers to drive customer acquisition, activation, and usage strategies for the maurices credit card (PLCC) program and Afterpay (BNPL)
• Develop integrated marketing strategies that position PLCC as a key value proposition across acquisition, loyalty, and retention campaigns
• Develop promotional calendar and communication strategies in support of the maurices credit card and BNPL programs
• Monitor and report on program performance, including application volumes, activation rates, usage
• Ensure compliance, customer satisfaction, and alignment with brand values in all PLCC and BNPL communications and offers

• Develop a Test & Learn approach to evaluate program elements and drive innovation
• Establish, socialize, monitor, and achieve programs KPIs

Bachelor’s degree in marketing, advertising or communications is preferred.

• Experience leading, influencing and collaborating with internal and external partners
• 8+ years of marketing program management experience, with at least 5 years in loyalty, private label credit, or customer engagement platforms.
• Strategic thought leader who can develop and execute programs and campaigns that engage members
• Attention to detail and strong organizational skills with ability to multitask
• Entrepreneurial spirit, a demonstrated sense of urgency and a results-oriented approach. Must have the ability to work under pressure in a highly collaborative, fast-paced…