Senior Abx Marketing Specialist

Who we are:

Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals who depend on us.

Why is this role important to Field Nation?

The Senior ABX Marketing Specialist executes the named-account plays that revenue marketing and sales run against our highest-priority targets, owning day-to-day play design, activation, and iteration based on what's converting to pipeline.

Success is measured by pipeline created and opportunities influenced in our named-account set, not by campaign volume or leads generated.

• Design and execute ABX plays for named accounts, including channel sequencing, cadence, and messaging adaptation, within the account tiers and program framework set by marketing leadership
• Adapt and personalise messaging and content for named-account audiences, rather than originating net-new brand or product narrative
• Partner directly with Marketing, SDRs, and AEs on named accounts to align play design with active pipeline conversations and account intelligence; maintain detailed written records of account status and next actions to support async collaboration
• Translate intent signals from 6sense (or equivalent) into timely program activation, surfacing account activity and triggering personalized outreach sequences during the US business day
• Build and maintain account briefs, program documentation, and SDR playbooks that are thorough enough for AEs and SDRs to act on without a live handoff conversation
• Review program performance data regularly and adjust sequencing, targeting, and messaging based on what's converting to pipeline

• Participate in regular named-account working sessions with US counterparts (synchronous, scheduled within overlap hours), reviewing account status, adjusting active plays, and aligning on next moves
• Serve as the day-to-day ABX liaison for US-based SDRs and AEs, maintaining a working rhythm that surfaces the right account intelligence at the right time; proactively push relevant updates rather than waiting to be asked
• Act as the connective tissue between Marketing's intent data and Sales' account knowledge, translating signals into clearly documented actions both teams can act on across time zones

• Help build and maintain the named-account target list in partnership with Sales, Marketing Operations, and Product Marketing, working within the ICP criteria and go-to-market priorities set by marketing leadership
• Use 6sense, Salesforce, and other data sources to build account segments, identify in-market buying signals, and prioritize play sequencing
• Conduct regular written account reviews with AEs to assess engagement depth and intent trends, producing documented summaries that keep US counterparts informed across time zones

• Support focused, account-centric events, round tables, executive dinners, and targeted field events designed to deepen relationships within named accounts
• Design and execute pre-event account targeting, outreach sequencing, and post-event follow-up plays; manage logistics and communications across time zones with clear documentation and handoff protocols
• Evaluate event participation through an ABX lens: which named accounts attended, what conversations advanced, and what follow-on plays to trigger

• Track and report on ABX program performance at the account level: meetings booked, opportunities created, pipeline influenced, with written summaries designed for async review by US leadership
• Maintain clean account and opportunity data in Salesforce to support attribution and play effectiveness analysis
• Flag gaps in the current ABX motion and bring forward prioritized, documented recommendations for improvement

• 3-5 years of B2B marketing experience at a SaaS, technology, or services company supporting US/UK-based clients or a US/UK-headquartered business (not BPO, consumer, or purely local-market experience).
• 2+ years of hands-on ABM/ABX experience: designing and executing named-account programs, campaigns, or plays (may have been gained through ABM, demand generation,…