Social Media and Marketing Specialist

The social media and marketing specialist will work as a member of the University of Minnesota Duluth’s (UMD) University Marketing and Public Relations (UMPR) team. UMPR serves as UMD’s central marketing and communications office and is responsible for external and internal communications, public and media relations, and institutional marketing efforts.

We are looking for a teammate like you if you are:

• a creative who loves telling stories through social media,
• a skilled content creator to lead our social media strategy
• a strategic thinker, willing to innovate, experiment, and try new things to make an impact,
• eager to be part of a collaborative, mission-driven organization that improves lives.

This position is responsible for strategy and content creation for UMD’s official social media accounts and supports general marketing efforts. The incumbent should be creative, audience-focused, collaborative, organized, and enjoy working with a wide variety of people to tell UMD’s unique stories. They will also partner with colleagues in the University Marketing Communications system office to elevate impact stories, externally manage emerging issues and ensure consistency of messaging.

This is an on campus, full-time,12-month position that reports to the Creative Director.

• Plan, create, publish, edit, and curate social media content to attract and serve internal and external stakeholders.
• Collaborate with UMPR team members on social media strategy and content creation.
• Conduct or utilize market research to identify social media content of most interest to key stakeholders and stay up to date on trends and new features.
• Plan and develop social media strategies that support enrollment management activities.
• Manage day-to-day social media operations, engagement, and interactions.
• Continuously improve social performance by capturing, analyzing, and reporting on appropriate insights, metrics, and key performance indicators to help drive strategic decisions.
• Practice community management to ensure productive relationships with our audience (parents, alumni, and students–both current and prospective) via social channels.
• Willingness and personality to actively be a part of the UMD community in order to identify opportunities to capture and share authentic moments of campus life.
• Maintain a solid understanding of how each social platform works and how to optimize content so that it is engaging and relevant on the appropriate channel.

• Create, write, and edit compelling content for various mediums and audiences.
• Assist with video and team member productions.
• Communicate effectively across cultures, including historically marginalized or underrepresented communities.
• Provide leadership and management to student worker(s) to help support content creation and authentic storytelling

• Assist with the execution of external and internal marketing efforts.
• Manage in-house paid social media efforts, with an eye toward highlighting strategic content for specific audiences.
• Create, develop, and implement measurable communication strategies with university partners.
• Adhere to and be an ambassador for UMD and the University of Minnesota brand standards.

Priority consideration will be given to applications received by November 23rd.

• Bachelor's degree from a regionally accredited institution in communications, journalism, marketing, design, business, writing studies, or a related field, plus at least four years professional experience.
• Demonstrated experience with social media management including creating original content.
• Demonstrated excellent written and oral…