Regional Sales Manager

An exceptional opportunity has arisen to lead one of Belhaven/Greene Kings most strategically important regions, following a retirement move. This is your chance to step into a high performing territory with full autonomy and the platform to elevate it even further.

Covering a diverse and vibrant geography across the whole of Scotland, you will lead from the front setting the pace, shaping the strategy, and inspiring a culture of winning. If you know what it takes to succeed in a competitive FMCG environment and, more importantly, how to lead others to do the same then this is your opportunity to make a lasting impact.

As Regional Sales Manager, you will lead a team of 11 direct reports (10 Sales Development Managers and 1 New Business Manager), driving sustainable volume growth, profitability and long-term customer partnerships across the territory.

You will take full ownership of the regional P&L, build and execute a clear commercial plan aligned to company strategy, and ensure Greene King is positioned as the leading supplier partner in the Free Trade market.

This is a leadership role that blends strategic thinking, commercial accountability and inspirational coaching—where your ability to unlock potential in others will define your success.

• Create a high-performance, winning culture rooted in Greene Kings core values.
• Lead through coaching and structured 1-2-1 development, spending significant time in trade to turn strong performers into exceptional ones.
• Engage and inspire your team through clear communication, feedback and inclusive engagement initiatives, leveraging channels such as the Employee Engagement Survey.
• Build both collective and individual capability across the team.

• Own and deliver the regional P&L, ensuring compliance with budget processes and financial adherence.
• Identify and implement creative solutions to drive continuous improvement in Own Brand Volume and overall profit targets.
• Create and execute an optimal regional call strategy that underpins the national sales strategy.
• Develop a clear commercial plan aligned to company strategy, ensuring directives are understood and executed locally.
• Ensure account retention plans and new business targets are achieved, balancing best-in-class account management with strategic territory expansion.

• Lead your SDMs to unlock innovative ways to secure and retain sustainably profitable accounts.
• Empower your New Business Manager to secure high-value, strategically important new business opportunities.
• Maximise loans and Value for Venues opportunities to position Belhaven / Greene King as the partner of choice in the territory.
• Act as a lead partner with cross-functional teams to improve cost to serve, enhance supply chain effectiveness, and deliver compelling brand strategies within the Free Trade market.
• Implement the brand plan, ensuring all regional opportunities are identified and executed.
• Ensure the team remains informed and trained to react to emerging trends in a fast-moving market.

• Proven experience within an FMCG sales environment (account management and new business desirable).
• Strong commercial and financial acumen with experience managing budgets or P&L responsibility.
• Exceptional coaching, negotiation and influencing skills.
• Excellent communication built on trust, values and reliability.
• High levels of resilience, accountability and strategic thinking.
• Competency in Word, Excel and PowerPoint.
• Relevant qualification (or working towards) or equivalent experience.