FCS - Digital Marketing & B2B Tradeshow Specialist
Listed on 2026-10-17
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Marketing / Advertising / PR
Digital Marketing, Event Management & Planning
Stäubli is a value driven technological solutions provider with four dedicated activities:
Electrical Connectors, Fluid Connectors, Robotics and Textile. We strive for innovation and excellence and are market leaders in many industrial segments. Stäubli guarantees high quality, reliability, and performance - our strong basis for the trusted partnership with our customers worldwide.
Stäubli's Fluid Connectors Division is seeking a highly motivated Digital Marketing and B2B Tradeshow Specialist to join our North American Marketing team. This is a hands‑on role focused on executing digital marketing campaigns, managing lead generation activities, coordinating technical trade shows and customer events, and improving marketing performance through data and analytics. Working closely with regional sales teams and global marketing colleagues, you will play a critical role in generating demand, supporting customer engagement, and delivering measurable business impact.
If you enjoy balancing creativity with analytics, thrive in a fast‑paced environment, and want to see a direct connection between your work and business results, we'd like to hear from you.
Reports to:Marketing Manager – FCS, North America
Responsibilities and Objectives:Digital Marketing & Lead Generation
- Execute integrated marketing campaigns across digital channels including Linked In, Google Ads, email marketing, websites, and marketing automation platforms.
- Create and manage marketing assets such as landing pages, digital advertisements, email campaigns, social media content, videos, and website updates.
- Monitor campaign performance and continuously optimize results through data analysis and testing.
- Support lead generation initiatives that contribute directly to pipeline growth.
- Collaborate with sales teams to improve lead management and customer engagement processes.
- Hands-on planning and execution of industry trade shows, customer events, roadshows, and regional marketing programs.
- Hands-on management of event logistics including booth preparation, vendor coordination, promotional materials, shipping, registrations, and onsite support.
- Drive pre-event promotion, attendee engagement, and post-event lead follow-up activities.
- Track and report event performance and return on investment.
- Support internal sales meetings, training events, and business conferences.
- Manage campaigns within CRM and marketing automation platforms.
- Support marketing reporting, dashboard development, and performance analysis.
- Maintain campaign tracking and lead attribution to ensure accurate reporting.
- Assist with marketing budgets, purchase orders, and project administration.
- Develop scalable workflows, processes, and templates that improve team efficiency.
- Assist with creation, implementation, and distribution of sales tools, collateral, and customer-facing resources.
- Support platforms such as Showpad and other sales enablement tools.
- Work closely with Sales and Inside Sales teams to ensure alignment between campaigns and revenue objectives
- Adheres to all safety, quality and environmental standards.
- Maintains a safe and organized work environment and promptly reports potential hazards or concerns.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in digital marketing, event marketing, or related marketing roles.
- Proven experience coordinating B2B trade shows from planning to post-event follow up.
- Experience executing marketing campaigns across digital channels.
- Excellent project management and organizational abilities.
- Abili…
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