Marketing Technology Specialist

Do you thrive at the intersection of marketing and technology? Cencora is seeking a dynamic Marketing Technology Specialist to join our team. This fully remote, U.S.

-based role offers a unique opportunity to combine ownership of cloud-based marketing applications with platform expertise and enablement. The Marketing Technology Specialist will collaborate with Marketing, Information Technology, and other internal and external stakeholders to develop, implement, and scale marketing and event tools and processes that support key business initiatives.

This role is key in supporting adoption, implementation, and consistent use of marketing and event technology platforms by executing onboarding, configuration, testing, and ongoing enduser support.

The Marketing Technology Specialist owns daytoday operation of designated tools, while operating under platform oversight for architecture, integrations, and advanced configurations. The ideal candidate will bring a strategic mindset and technical expertise related to marketing and event applications, ensuring Cencora's marketing tools are optimized to deliver exceptional results.

• Serve as a primary platform steward and operational owner for assigned marketing and event technology tools.
• Maintain and curate best practices, job aids, and documentation for assigned marketing and event technology tools.
• Manage user accounts, administration, and ongoing platform maintenance.
• Facilitate Information Security, Legal, Privacy, and compliance reviews for marketing and event technologies in partnership with IT, Legal, and Risk teams, ensuring tools meet organizational standards prior to implementation and during lifecycle changes.

• Establish and maintain strong relationships with Marketing business partners and IT teams to deliver effective technical solutions.
• Partner with Marketing and IT to align technology solutions with business goals and priorities.
• Execute change management deliverables including onboarding, training, and ongoing education for endusers as part of platform implementations and enhancements.

• Investigate, resolve, and escalate technical issues, ensuring timely resolution.
• Manage bug/issue resolution processes and provide recommendations for improvement.
• Analyze performance metrics to ensure customer satisfaction and optimize platform functionality.

• Assist in business process redesign and continuous improvement efforts to enhance performance and functionality.
• Contribute to short- and long-term planning sessions to align technology initiatives with business objectives.
• Develop structured requirements processes to assess client needs and identify priorities.
• Assist with complex integrations and architectural decisions
• Configure assigned tools based on approved requirements and standards.
• Support implementation of new marketing and event technology capabilities and tools.

• Develop and execute user test cases; validate test results during testing phases.
• Provide input on system enhancements and assist in post-implementation efforts.

• Support vendor relationships and account administration for assigned tools, including ticket coordination, documentation, and renewal support.
• Ensure alignment with organizational goals and compliance with contractual agreements.

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business, or a related field, or equivalent work experience.
• Minimum 3-5 years of relevant experience in digital marketing, marketing technology, or technical roles.
• Working knowledge of business operations, systems requirements processes, and marketing technology platforms.
• Experience with cloud-based marketing applications and tools.
• Strong project management skills, including the ability to manage multiple priorities, timelines, and stakeholders effectively.
• Excellent verbal and written communication abilities.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively within a team and manage cross-functional relationships.
• Knowledge of change management principles and end-user training strategies.

• Experience in project management or process improvement methodologies (e.g., Agile, Lean, or Six Sigma).
• Familiarity with marketing tools such as marketing…