Marketing Coordinator

Marketing Performance Coordinator

The purpose of this role is to take senior, hands‑on ownership of the organisation’s cloud services environment, ensuring it is secure, reliable, cost‑effective, and continuously improving. The role is responsible for managing, developing and maintaining services across Microsoft Azure, Microsoft 365 and the Cisco Meraki environment, supporting modern ways of working and high‑quality internal technology services.

The Marketing Performance Coordinator is the day‑to‑day operator of Babble's marketing automation platform. As the Hub Spot specialist within the Revenue Operations team, this role is responsible for the configuration, workflow management, sequence optimisation, and integration health that keeps the marketing engine running reliably.

This role executes within the system and framework designed by the Marketing Operations Manager, and over time will develop into a broader contributor as the automation infrastructure matures.

This is a junior‑to‑mid level role, but it requires genuine Hub Spot expertise. Familiarity is not enough — the successful candidate will be comfortable configuring workflows independently, diagnosing integration issues, and maintaining platform health without close supervision.

Own the day‑to‑day configuration and administration of Hub Spot, ensuring the platform is set up correctly and operating reliably

Build, test, and maintain marketing workflows and automation sequences in line with the system design defined by the Marketing Operations Manager

Monitor platform performance and proactively identify and resolve configuration issues, broken workflows, or automation failures

Keep the platform organised, well‑documented, and accessible — maintaining clear naming conventions, folder structures, and workflow logic across all assets

Review and optimise outbound and nurture sequences to improve engagement rates, conversion, and overall execution quality

Test and iterate on sequence timing, messaging logic, and enrolment criteria based on performance data

Flag underperforming sequences and make recommendations for improvement in collaboration with the Marketing Operations Manager

Monitor and maintain the health of the Hub Spot‑Salesforce integration, identifying and resolving sync issues in a timely manner

Ensure marketing data flowing into Salesforce is clean, accurate, and consistently structured in line with agreed field standards

Support the Marketing Operations Manager with data quality audits, lead lifecycle maintenance, and CRM hygiene across marketing‑owned records

• Maintain accurate lead classification and lifecycle stage data across Hub Spot and Salesforce throughout the funnel

Build and maintain campaign performance dashboards and regular reporting outputs to support marketing and commercial stakeholder needs

Validate attribution data inputs to ensure the marketing attribution model is supported by accurate, up‑to‑date information

Produce marketing‑to‑sales handoff reports to support pipeline conversion tracking and quality measurement

• Monitor campaign and workflow metrics, flagging anomalies or underperformance for review

Provide operational and analytical support to the Marketing Operations Manager across key projects and initiatives

Support the use of prospecting and data enrichment tools — including Lusha — to maintain accurate contact and account data

• Assist with data preparation, list management, and segmentation tasks to support campaign execution and targeting

Skills Required

• Genuine Hub Spot fluency — hands‑on experience configuring workflows, managing sequences, and maintaining the platform independently

Experience with Salesforce CRM and familiarity with Hub Spot‑Salesforce integration management

Strong Excel or spreadsheet capability with experience handling and validating datasets

High attention to detail and a disciplined approach to data quality, platform hygiene, and process accuracy

Strong organisational skills with the ability to manage multiple priorities and reporting cycles simultaneously

Proactive and solutions‑oriented — able to identify and resolve platform and data issues without close supervision

Minimum 2 years' experience in a marketing operations, automation, or commercial support role

Hub Spot certification in Marketing Hub, Operations Hub, or equivalent

Experience with BI tools such as Power BI for marketing performance reporting

Exposure to marketing attribution frameworks or funnel reporting

Experience working in a B2B technology, SaaS, or subscription‑based business

Familiarity with data enrichment or prospecting tools such as Lusha, Zoom Info, or similar

Why work for Babble?

• Public Holidays: 12 paid bank holidays
• Parental Leave: Statutory maternity and paternity leave