UGC Manager; FTC

Growth
• Yoto HQ - UK
• Hybrid

Yoto is on a mission to give kids the magic of audio - and paid media is one of our most powerful growth engines. UGC is an integral part of bringing Yoto’s ads to life - and this role exists to make sure we never run out of it. The UGC Manager owns the sourcing of UGC creators: monitoring our existing organic community posts and identifying key champion content, sourcing and vetting talent outside of our wonderful community, briefing to a high standard, QC‑ing raw footage, onboarding UGC platforms, and keeping the roster healthy so the team can move at pace.

You'll work closely with the Creative Strategist - briefing directly from their templates - and hand off clean, usable footage to the Content Creator for editing and production. The measure of success is simple: the team always has what it needs, when it needs it, without chasing.

Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like Brain Bots.

• Voted the 14th fastest–growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest‑growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company’s Most Innovative Companies in 2024; and featured in the Sifted 100 fastest‑growing startups across the UK&E by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast
  50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

• Manage and optimise Yoto's presence on UGC creator platforms (e.g Aspire, Twirl, Grin etc.) to maintain a consistent inbound supply of relevant creator talent.
• Run targeted direct outreach either to our existing Yoto community or proactively sourcing creators who match specific briefs, audiences, or content styles not covered by platform supply.
• Vet all prospective creators against defined criteria: content quality, audience fit, communication reliability, and alignment with Yoto's brand and values.
• Build category‑based shortlists so the team can move from brief to creator assignment within 24 hours when needed.

• Brief creators directly using templates and frameworks developed by the Creative Strategist.
• Ensure every creator understands the hook, the format, the technical specs, and the deliverable before a single frame is shot.
• Manage the brief‑to‑delivery timeline for each creator, flagging delays early and keeping production on schedule.
• Be the single point of contact for creators throughout the production process - responsive, clear, and professional.

• Review all incoming raw footage before it reaches the Content Creator – checking against the brief, assessing technical quality (lighting, audio, framing, stability), and flagging anything that doesn't meet the bar.
• Provide specific, actionable reshoots requests when footage misses the mark – not vague feedback, but frame‑level direction.
• Maintain a clear handoff process so the Content Creator receives only footage that's ready to edit, with relevant context attached.

• Build genuine, ongoing relationships with top‑performing creators – nurturing a core roster who understand the brand, deliver consistently, and can be briefed at short notice.
• Track creator performance over time: delivery rate, footage quality, hook performance post‑production, and overall reliability.
• Manage contracts, rates, and…