Performance Marketing Manager

Performance Marketing Manager | Marketing | Dundee | Permanent

We’re Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 280 million people, with new titles in development.

We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.

Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.

We believe in;
Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.

We’re driven by our players! Come and Join the mission!

Hutch are looking for a Performance Marketing Manager to join the team in Dundee. This is a high impact role, working on the activities that directly generate revenue for our studio. Day to day you should be comfortable around data and numbers and a great collaborator, making decisions on strategic direction and working with the broader marketing team. You’ll be working closely with an experienced User Acquisition team, taking responsibilities of UA budgets, making key decisions on bidding as well as getting involved in the day to day tasks.

A Performance Marketing Manager at Hutch works within the Growth and Insights team and they are responsible for User Acquisition. This is the number of users that our games have and the revenue that is generated through them. Performance Marketing Manager work across different channels and within the app stores to test and refine what the consumer sees related to Hutch games, that ultimately makes them play our games.

The goal of the team is to make our games appealing and increase the player base. This is an exciting field that is varied and constantly evolving.

• Plan and manage our high-level UA strategy, making decisions on which channels to use, how campaigns are run, and target audiences.
• Manage, analyse and optimise campaigns to ensure that we are maximising the number of players we acquire.
• Supervise, mentor and train Campaign Managers.
• Make detailed creative briefs and work closely with the Marketing art team on creative optimisation and generating new creative art work for our campaigns.
• Keep up to date with the field in order to exploit new opportunities.
• Help with App Store Optimisation and refine our approach to measuring true ROAS.

• Previous experience working as a Performance Marketing Manager in the video games industry.
• Previous experience running campaigns on Facebook, Google Ads and other networks.
• Experience managing, maintaining and building relationships with account managers at AdNetwork companies such as Iron Source, Unity Ads, DSPs etc.
• Comfortable running and optimising multiple campaigns.
• Degree in Economics, Business, marketing or something similar.
• Strong analytical skills.
• Excellent knowledge of Excel.
• Passion to work within games, with an idea of what makes mobile games succeed or fail and audience demographics.
• You have previously played a Hutch game and can talk about what you like and dislike.
• A curious nature, driven to discover underlying explanations of things, just for fun and you can think of creative solutions to problems.

• Experience in statistics modelling, or other such generally useful techniques.
• Knowledge of SQL or any similar languages.

Life at Hutch

Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values. We reward our employees with:

• Hutch is now a 4-Day Work Week company*
• Flexible working hours
• Remote working 2 days per week
• Excellent salary
• Private health care
• Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
• Support to learn, develop and progress within Hutch
• Free snacks…