Digital Analyst

Location: Handforth (Hybrid)

Reports to: Digital Analytics Manager

Are you passionate about turning data into meaningful stories that drive digital performance? Do you thrive in a fast‑paced ecommerce environment where insights power decisions?

We're looking for a Digital Analyst to play a key role in shaping how we understand and optimise performance across our entire digital ecosystem.

This role offers the chance to make a real impact in a growing digital team. You’ll work in a supportive, collaborative environment where your insights directly influence strategy, customer experience and digital performance.

As a Digital Analyst, you’ll be the go‑to expert for all things digital insights within our ecommerce team. You’ll work across paid media, onsite behaviour, reporting, and business case modelling — transforming data into clear, actionable recommendations that help improve conversion, customer journeys, and media efficiency.

This is a fantastic opportunity for someone who is analytical, commercially aware, and excited by the impact data can have on business decisions.

• Reporting on channel performance and ROI
• Providing optimisations to improve ROAS, AOV, and CAC
• Supporting test‑and‑learn initiatives with robust analytics

• Deep‑diving into onsite behaviour and funnel performance
• Partnering with Digital Product on feature analysis
• Identifying opportunities to improve conversion and customer journeys

• Leading the reporting roadmap with data visualisation teams
• Owning weekly and periodic ecommerce reporting
• Empowering teams to self‑serve insights through intuitive dashboards

• Building analytical models to support commercial decisions
• Evaluating media, onsite performance, delivery costs and income

• Acting as the analytics expert for ecommerce
• Collaborating cross‑functionally to shape data‑driven decision making
• Communicating insights through clear stakeholder storytelling

• Ecommerce Management
• Digital Trading
• Performance Marketing
• Digital Product
• IT
• Carrier/Final Mile
• Finance

• Bachelor’s degree or equivalent
• 3+ years’ experience in Digital Analytics, Ecommerce or Digital Marketing
• Strong skills in Excel, PowerPoint, GA4 and Power BI
• Experience in medium/large online businesses
• Collaborative team player with a proactive, solution‑focused mindset
• Strong stakeholder management

• Google Analytics Certification
• Content Square Fundamentals (or CS knowledge)
• SQL / Google Big Query experience
• Google Tag Manager experience

We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities.

Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!