SEO Manager

What does a SEO Manager do?

SEO Managers consider all aspects of web searching by potential customers, and provide the strategies required to find visitors who will need a particular service. SEO assists in converting a visitor to a customer. With billions of web pages available, the SEO Manager helps target the right content to attract the right people to a company’s website.

• Review technical SEO issues and recommend improvements.
• Implement highly analytical, data driven SEO campaigns through the use of logic based internal link structures, competitor analysis, rank analysis and duplicate content minimisation.
• Collaborate with developers and engineers by defining your ideal.
• Help define and collaborate on managing long term content strategies from ideation through to implementation.
• Execute a variety of link building campaigns.
• Develop scalable SEO strategies and implementation plans, reporting and analysis.
• Communicate with stakeholders on strategy/project development, timelines and results.
• Mentor junior team members.
• Stay up to date with the latest SEO and digital marketing trends and best practices.

An SEO Manager will lead and oversee the research of SEO to help the digital marketing team run effective campaigns and to assist in transitioning visitors into customers. They will play a key role in optimizing the company's website, social media pages, and other content efforts to ensure highly qualified web traffic.

A seo manager must be customer-focussed and empathetic. Because each call is different, a seo manager needs to have skills in resilience and learning agility. They must also have exceptional written and verbal communication skills.

• Google Analytics
• Website Strategy
• Collaboration
• SEO