Marketing Manager - Marketing

Job purpose:

We are looking for an experienced and proactive Marketing Manager to support the delivery of our go-to-market strategies across Johnston Carmichael’s priority and established sectors.

This role is central to bringing our marketing strategy to life — translating sector priorities into impactful campaigns, initiatives, and activity that support growth, strengthen relationships, and enhance our presence in the market.

• Develop and deliver detailed marketing plans aligned to sector strategies
• Lead the planning and execution of campaigns, events, and communications
• Ensure a consistent, high-quality approach across all activity

• Translate strategy into targeted, insight-led campaigns across all areas of the marketing mix – events, digital, PR and brand campaigns
• Work with internal teams and external partners to deliver activity across multiple channels
• Ensure campaigns are aligned to commercial objectives and audience needs
• A creative marketing thinker and executor of marketing tactics

• Identifying opportunities for cross-sell through campaigns and content
• Supporting targeted activity to drive sector growth
• Contributing to activity that strengthens win rates, including targeted campaigns and insights
• Managing tenders and proposals as needed, supported by the wider Marketing team

• Use analytics to:
  • support targeting
  • monitor performance
  • improve effectiveness of activity
• Provide insight and recommendations to refine and improve marketing plans

• Build strong working relationships with Partners, Directors, Senior Managers, and wider teams
• Act as the day-to-day marketing lead for allocated sectors
• Ensure stakeholders are engaged, informed, and supported

• Support and coach junior team members where appropriate
• Contribute to a collaborative, high-performing team culture
• Share ideas and continuously look to improve how we deliver marketing

• Excellent communication and stakeholder management skills, with the ability to influence at all levels
• Experience in a Marketing Manager role within professional services or a B2B environment
• Proven track record of developing and delivering marketing plans and campaigns aligned to business objectives
• Strong knowledge of marketing trends, best practices, and innovative approaches
• Analytical and data-driven, with experience using insights to optimise performance
• Experience using CRM systems for targeting, reporting, and continuous improvement
• Highly organised, able to manage multiple priorities and deadlines effectively
• Proactive and results-focused, with a strong sense of ownership and initiative
• Strong relationship-building skills and the ability to act as a trusted marketing partner
• Collaborative team player who supports colleagues and contributes to a high-performance culture.

This is an exciting opportunity to join a well-respected Marketing team undergoing transformation, with a clear strategy, strong leadership support, and a focus on delivering real impact.

You’ll work across high-priority sectors, contribute to innovative campaigns, and help shape marketing that drives measurable growth for the firm. As a core function, the team partners with stakeholders across the business, from the Board to local teams, building strong relationships that enable success.

Our team of 10 brings together expertise across brand, communications, digital, events and sector marketing, collaborating closely across offices to share ideas and deliver high-quality work. We combine strategic thinking with creativity, getting close to our audiences to create meaningful, standout campaigns.

We’re looking for forward-thinking people, with energy, who are ready to challenge norms, contribute their ideas, and grow as part of a team that’s playing an increasingly central role in the firm’s future

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