Lead SEO Specialist

mtc. founded in 1999 and headquartered in Dundee, with offices in Glasgow, Bristol, Edinburgh, Cork, London and Riga and remote employees across the world, offer results-driven website design, development, online marketing and other digital technology services. We partner with clients across all sectors - ecommerce, fashion, healthcare & pharmacy, automotive, food & drink, hospitality and others.

We are currently looking for experienced Lead SEO Specialist who will combine hands‑on technical SEO with the leadership of a talented team of 3 - 4 SEO specialists and 1 - 2 marketing developers and identifying key areas of opportunity.

Reporting to the Marketing Director, you will be responsible for:

• Leading and supporting a team of SEO specialists through regular one‑to‑ones, day‑to‑day management and clear guidance
• Carrying out our quarterly performance management process, reviewing performance against KPIs and setting development goals
• Proactively looking after team wellbeing and fostering a collaborative, inclusive team environment
• Identifying support and training needs
  , and facilitating coaching and development sessions
• Supporting recruitment
  , onboarding and the ongoing growth of your team, and flagging any concerns early

• Strategy & Planning
  :
  Design, develop, and implement effective SEO strategies that align with the clients business goals.
• Website Analysis
  :
  Audit and analyse websites to identify areas for improvement.
• Keyword Research
  :
  Identify powerful keywords to drive the most valuable traffic.
• On-Page SEO
  :
  Optimize website content, meta descriptions, meta tags, URL structures, and other on-page elements.
• Content Strategy
  :
  Developing content for client sites to help advance keyword rankings.
• Monitor & Report
  :
  Track, report, and analyse website analytics and present SEO strategies, work done and key findings to clients regularly.
• SEO Tools
  :
  Utilize SEO tools like Google Analytics, Google Search Console, SEMrush, etc., to monitor and analyse rankings and ongoing SEO initiatives.
• Technical SEO
  :
  Audit and enhance the website's architecture, site speed, mobile search efforts, and other technical elements.
• Stay Updated
  :
  Keeping the team ahead of the curve on search, including AI-driven search and the use of AI tooling
• Collaborate
  :
  Work closely with web developers, account managers, and the wider marketing teams to optimize and implement SEO strategies.

• Natural leadership qualities: a genuine people person who takes a keen interest in supporting others and building a strong team
• Excellent communication skills and the ability to lead by example in a busy, fast-moving environment.
• A proactive, solutions-focused mindset with a real commitment to client success
• Proven SEO experience, 3+ years, with a track record of successfully improving organic search rankings and increasing web traffic, ideally within an agency or multi-client environment
• Familiarity with AI tooling and how it is reshaping search and SEO
• Experience with web analytics, web design, and web development.
• Experience of GA4
  , GTM and how to deploy tags and link up data layers.
• Strong analytical skills for understanding ranking algorithms and potential issues.
• Strong organizational, time-management, and analytical skills.
• Confident at speaking to clients and can explain complex SEO issues or scenarios in a way that a client would understand.

Preference will be given to candidates who are near our offices and are willing to join us in the office part of the week.

• Regular pay reviews
• Hybrid office schedule
• Enhanced Sick Pay
• Optional paid trips to offices abroad
• 24 - 37 work holidays per year including your birthday
• Parent friendly hour based holiday booking policy
• International experience
• Retail and leisure discounts
• Employee Assistance Programme / Virtual GP